Product Marketing Executive

Faria Education Group; Loughborough; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Competitive salary + KPI bonuses

Health & Wellness Allowance

Office lunch & team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Product Marketing Executive to shape messaging, create compelling marketing assets, and support product launches across ManageBac, OpenApply, Atlas, and more. You’ll translate product capabilities into clear customer value for schools, educators, and administrators, collaborating with Product, Sales, Design, and Demand Gen teams.

This role emphasizes strong copywriting, content creation, and ability to manage multiple campaigns while learning our diverse EdTech

Qualifications

• 1–3 years' experience in product marketing, content marketing, copywriting, communications, or a related marketing role.
• Excellent copywriting and storytelling skills with exceptional written English.
• Ability to simplify complex or technical topics into clear customer-focused messaging.
• Strong organisational skills with excellent attention to detail.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong communication and collaboration skills.
• Confident using AI tools to improve productivity and content creation.
• Degree in Marketing, Communications, Journalism, English, Business, Education, or a related field.

Responsibilities

• Support refinement of value propositions and messaging across Faria's product portfolio.
• Translate product features and roadmap updates into clear customer benefits for school leaders, educators, admissions teams, administrators, and operational staff.
• Conduct customer interviews, market research, and competitor analysis to uncover insights that strengthen messaging.
• Help define buyer personas, customer journeys, and messaging priorities.
• Support go-to-market plans for product launches, feature releases, campaigns, and strategic initiatives.
• Create landing pages, blogs, one-pagers, website product pages, lead magnets, email copy, and product messaging decks.
• Brief and coordinate with Design and Web teams to deliver high-quality marketing assets, including videos and digital content.
• Collaborate with regional marketing, sales, and client experience teams to support campaigns that drive awareness, customer adoption, upsell opportunities, renewals, and new business.
• Produce customer case studies, testimonials, and thought leadership content alongside the Content team.
• Develop sales collateral, including battlecards, one-pagers, objection handling guides, product presentations, and competitive messaging.
• Support Sales Enablement with training materials and product launch resources.
• Help ensure messaging remains consistent across regions, channels, and customer touchpoints.
• Conduct research into customer needs, market trends, and competitors.
• Analyse customer feedback and product adoption data to improve messaging and content.
• Work with Product and Client Experience teams to ensure customer insights influence future positioning and campaigns.
• Work closely with Product Managers to understand roadmap priorities and feature releases.
• Collaborate with Sales, Client Experience, Demand Generation, Events, Design, Web, and Content teams to coordinate marketing activities.
• Help manage timelines, briefs, and deliverables across multiple concurrent projects.

Skills

Copywriting

Messaging

Content marketing

Communication

Collaboration

AI tools

Education

Degree in Marketing

Tools

HubSpot

WordPress

Google Analytics

ClickUp

Job description

Description

We're hiring a Product Marketing Executive to support the go-to-market success of Faria Education Group's suite of education technology solutions, including ManageBac+, OpenApply, Atlas, SchoolsBuddy, Vectare, Faria Learn, and Faria Premium Support. You'll help shape product messaging, create compelling marketing assets, support product launches, and work closely with teams across Product, Sales, Client Experience, Demand Generation Marketing, and Design.

This is an ideal role for someone with strong copywriting and digital marketing skills who enjoys translating product capabilities into clear customer value. Whether you're producing campaign assets, developing sales enablement materials, or supporting product launches, you'll play a key role in helping schools understand how our solutions solve real operational and educational challenges.

Experience in B2B SaaS is desirable, particularly within EdTech, although not essential. We're equally interested in candidates who are curious about education, enjoy learning complex products, and can communicate technical concepts in a simple, engaging way.

This role reports to the Head of Product Marketing.

What You’ll Do

Messaging & Positioning

• Support refinement of value propositions and messaging across Faria's product portfolio
• Translate product features and roadmap updates into clear customer benefits for school leaders, educators, admissions teams, administrators, and operational staff.
• Conduct customer interviews, market research, and competitor analysis to uncover insights that strengthen messaging.
• Help define buyer personas, customer journeys, and messaging priorities.

Campaign & Asset Execution

• Support go-to-market plans for product launches, feature releases, campaigns, and strategic initiatives.
• Create landing pages, blogs, one-pagers, website product pages, lead magnets, email copy, and product messaging decks.
• Brief and coordinate with Design and Web teams to deliver high-quality marketing assets, including videos and digital content.
• Collaborate with regional marketing, sales, and client experience teams to support campaigns that drive awareness, customer adoption, upsell opportunities, renewals, and new business.
• Produce customer case studies, testimonials, and thought leadership content alongside the Content team.

Sales Enablement

• Develop sales collateral, including battlecards, one-pagers, objection handling guides, product presentations, and competitive messaging.
• Support Sales Enablement with training materials and product launch resources.
• Help ensure messaging remains consistent across regions, channels, and customer touchpoints.

Customer & Market Insights

• Conduct research into customer needs, market trends, and competitors.
• Analyse customer feedback and product adoption data to improve messaging and content.
• Work with Product and Client Experience teams to ensure customer insights influence future positioning and campaigns.

Cross-Functional Collaboration

• Work closely with Product Managers to understand roadmap priorities and feature releases.
• Collaborate with Sales, Client Experience, Demand Generation, Events, Design, Web, and Content teams to coordinate marketing activities.
• Help manage timelines, briefs, and deliverables across multiple concurrent projects.

DISCRIMINATION DECLARATION

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

What We’re Looking For

Essential:

• 1-3 years' experience in product marketing, content marketing, copywriting, communications, or a related marketing role.
• Excellent copywriting and storytelling skills with exceptional written English.
• Ability to simplify complex or technical topics into clear customer-focused messaging.
• Strong organisational skills with excellent attention to detail.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong communication and collaboration skills.
• Confident using AI tools to improve productivity and content creation.
• Degree in Marketing, Communications, Journalism, English, Business, Education, or a related field.

Desirable:

• Experience working within B2B SaaS.
• Experience supporting product launches or go-to-market campaigns.
• Familiarity with marketing platforms such as HubSpot, WordPress, Google Analytics, ClickUp, or similar tools.
• Experience with education technology or the education sector.

What Success Looks Like

• Clear, differentiated messaging across Faria's product portfolio.
• Successful execution of product launches and marketing campaigns.
• High-performing landing pages, content, and campaign assets.
• Sales, Client Experience, and Demand Generation Marketing teams regularly use and benefit from enablement materials.
• Strong cross-functional relationships with Product, Sales, Client Experience, and Demand Generation Marketing.
• Consistent delivery of projects aligned with business priorities and product roadmaps.

Benefits

• Competitive salary is based on experience, and performance bonuses are based on KPIs
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget

ABOUT FARIA EDUCATION GROUP

At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.

https://www.faria.org/careers