EdTech Product Marketing Pro

Faria Education Group; Loughborough; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Competitive salary + KPI bonuses

Health & Wellness Allowance

Office lunch & team socials

Professional Development opportunities

Unlimited book budget

Job summary

Faria Education Group is seeking a Product Marketing Executive to shape messaging, create compelling marketing assets, and support product launches across ManageBac, OpenApply, Atlas, and more. You’ll translate product capabilities into clear customer value for schools, educators, and administrators, collaborating with Product, Sales, Design, and Demand Gen teams.

This role emphasizes strong copywriting, content creation, and ability to manage multiple campaigns while learning our diverse EdTech

Qualifications

• 1–3 years' experience in product marketing, content marketing, copywriting, communications, or a related marketing role.
• Excellent copywriting and storytelling skills with exceptional written English.
• Ability to simplify complex or technical topics into clear customer-focused messaging.
• Strong organisational skills with excellent attention to detail.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong communication and collaboration skills.
• Confident using AI tools to improve productivity and content creation.
• Degree in Marketing, Communications, Journalism, English, Business, Education, or a related field.

Responsibilities

• Support refinement of value propositions and messaging across Faria's product portfolio.
• Translate product features and roadmap updates into clear customer benefits for school leaders, educators, admissions teams, administrators, and operational staff.
• Conduct customer interviews, market research, and competitor analysis to uncover insights that strengthen messaging.
• Help define buyer personas, customer journeys, and messaging priorities.
• Support go-to-market plans for product launches, feature releases, campaigns, and strategic initiatives.
• Create landing pages, blogs, one-pagers, website product pages, lead magnets, email copy, and product messaging decks.
• Brief and coordinate with Design and Web teams to deliver high-quality marketing assets, including videos and digital content.
• Collaborate with regional marketing, sales, and client experience teams to support campaigns that drive awareness, customer adoption, upsell opportunities, renewals, and new business.
• Produce customer case studies, testimonials, and thought leadership content alongside the Content team.
• Develop sales collateral, including battlecards, one-pagers, objection handling guides, product presentations, and competitive messaging.
• Support Sales Enablement with training materials and product launch resources.
• Help ensure messaging remains consistent across regions, channels, and customer touchpoints.
• Conduct research into customer needs, market trends, and competitors.
• Analyse customer feedback and product adoption data to improve messaging and content.
• Work with Product and Client Experience teams to ensure customer insights influence future positioning and campaigns.
• Work closely with Product Managers to understand roadmap priorities and feature releases.
• Collaborate with Sales, Client Experience, Demand Generation, Events, Design, Web, and Content teams to coordinate marketing activities.
• Help manage timelines, briefs, and deliverables across multiple concurrent projects.

Skills

Copywriting

Messaging

Content marketing

Communication

Collaboration

AI tools

Education

Degree in Marketing

Tools

HubSpot

WordPress

Google Analytics

ClickUp

Job description

Faria Education Group is seeking a Product Marketing Executive to shape messaging, create compelling marketing assets, and support product launches across ManageBac, OpenApply, Atlas, and more. You’ll translate product capabilities into clear customer value for schools, educators, and administrators, collaborating with Product, Sales, Design, and Demand Gen teams.

This role emphasizes strong copywriting, content creation, and ability to manage multiple campaigns while learning our diverse EdTech