Regional Customer Relations Manager

Gold Care Homes; Worcester; On-site; GBP 34,200 - 41,800; Full time

Benefits offered by this job

Salary starting from £38,000 subject –

Commission

Car allowance OTE 60k+

Employee of the Month

Long term service awards

Blue Light Card

Professional Development

Refer a Friend

Job summary

Gold Care Homes is seeking a Customer Relations Manager to drive sales and occupancy across its Wiltshire and Oxfordshire homes. You will be the first point of contact for enquirers, guiding families and prospective residents with empathy and professionalism.

The role combines sales excellence with advisory support, maintaining strong community ties and collaborating with Home Managers to achieve successful outcomes. A full UK driving licence is required.

Qualifications

• Proven experience in targeted sales roles.
• Excellent networking and business development skills.
• Ability to create and nurture relationships with key stakeholders.
• Experience using a CRM such as SalesForce.

Responsibilities

• Managing all enquiries professionally and in a timely manner.
• Meeting occupancy and revenue targets.
• Advancing enquiries through the sales process and conducting show rounds.
• Exceeding customer expectations and delivering a first‑class experience.
• Business development and networking.
• Supporting planned marketing activity at the care homes.
• Building awareness of the care home and establishing links and partnerships in the local community.

Skills

Sales

Networking

Relationship-building

CRM experience

Communication

Presentation skills

Target driven

Empathy

Tools

SalesForce

Job description

About us

Gold Care Homes is a well-established independent care home group for the elderly employing around 3000 employees across 48 care homes. We are looking for a Customer Relations Manager to build a trusting and positive relationship with key stakeholders, ambassadors in the community, prospective residents, and their families.

You will be the first point of contact for our enquirers, and will effectively and empathetically support them in the journey of finding a care home for themselves or their loved ones, being on hand to answer their questions throughout and eventually welcoming them into our home when they move in.

You will be an experienced sales professional, ideally with a background in complex or consultative sales within a targeted environment. While strong sales ability is essential, your natural empathy and relationship-building skills will be what truly sets you apart.

In this role, you will support the sales and occupancy performance of our care homes in the Wiltshire and Oxfordshire area, building strong connections with prospective residents, families, and key stakeholders and working alongside Home Managers and their teams to drive successful outcomes.

About you

• Proven experience in targeted sales roles.
• Excellent networking and business development skills.
• Ability to create and nurture relationships and referrals with key stakeholders.
• You will have excellent IT skills and you will be familiar with using a sales CRM software package such as SalesForce.
• Excellent communication skills.
• Presentation skills.
• Target driven and customer centric.
• Empathetic and caring approach.

What you will be doing

• Managing all enquiries professionally and in a timely manner.
• Meeting set occupancy and revenue targets.
• Advancing enquiries through the sales process and conducting show rounds.
• Exceeding customer expectations and delivering a first-class customer experience.
• Business development and networking.
• Supporting planned marketing activity at the care homes.
• Building awareness of the care home and establishing links and partnerships in the local community.

What you will need

• A flexible approach to the needs of our customers and an understanding of the issues that older people face.
• A full UK driving licence.
• A positive attitude.
• Ability to meet targets and KPIs and deliver results.

Benefits

• Salary starting from £38,000 subject to experience annually + Commission + Car allowance OTE 60k+
• Employee of the Month
• Long term service awards
• Blue Light Card
• Professional Development
• Refer a Friend

If this sounds like your next opportunity, please apply with a current CV.