Commercial Relationship Manager

Anchor; United Kingdom; Remote; GBP 42,000 - 54,000; Full time

Benefits offered by this job

25 days holiday

8 bank holidays

Help@hand mental health support

Free eye tests

Flu jabs

Pension contributions up to 10%

Life assurance 3x salary

24/7 confidential advice line

Job summary

Anchor is seeking a Commercial Relationship Manager to support care homes across the South of England. This remote role involves regular travel to meet teams, residents, and families, guiding enquiry handling and admissions to drive occupancy growth.

You'll coach Home Managers and staff, embed CRM discipline, and share local market insights to improve performance while maintaining an outstanding resident experience.

Qualifications

• Proven track record in relationship management and growth.
• Experience in healthcare or care sector is preferred.
• Comfortable coaching teams and influencing stakeholders.
• Willingness to travel across the South region.

Responsibilities

• Grow private-pay occupancy by improving enquiry handling.
• Support homes to maximise enquiries and admissions.
• Provide sales training and advice to staff.
• Embed strong CRM practices across the journey.
• Lead local outreach and community partnerships.

Skills

Relationship management

Commercial awareness

Communication skills

Analytical skills

People coaching

Driving licence

Willingness to travel

Tools

CRM software

Job description

Contract: 37.5 hours per week | Permanent

Location: Remote with regular travel across the South of England

Are you passionate about helping care homes thrive while making a meaningful difference to residents and their families? We're looking for a Commercial Relationship Manager to provide in-home support to a portfolio of care homes across the South region, ensuring prospective residents and their families receive an outstanding experience from first enquiry through to move-in.

Working closely with Home Managers and operational teams, you'll help drive sustainable self-funded occupancy growth, strengthening Anchor’s private pay performance by providing specialist, on‑the‑ground sales training and advice.

What You’ll Do:

• Drive private pay occupancy growth by improving enquiry management processes and activities across a portfolio of homes within the region.
• Support homes to maximise every enquiry and deliver an outstanding customer experience from enquiry to admission.
• Provide hands‑on support to homes requiring focused sales and admissions improvement.
• Coach and develop our colleagues to build confidence and capability in enquiry handling, tours and follow up activity.
• Embed best practice CRM management, ensuring strong sales discipline across the customer journey.
• Research and share local market insights, customer trends and competitor intelligence to support future growth.
• Monitor performance data, identify risks and opportunities and take action to improve results.
• Lead local outreach and community engagement initiatives, supporting homes to deliver events, build community partnerships, and generate referrals that increase local awareness.

What You’ll Bring:

You’ll be a commercially minded, people focused professional from the care sector, with a passion for supporting older people and their families and helping care homes deliver outstanding experiences and occupancy outcomes.

• A track record of driving growth and improving performance.
• The confidence to coach, support and influence others.
• Strong commercial awareness and analytical skills.
• Excellent communication and relationship building abilities.
• A full UK driving licence and wiliness to travel regularly.

Whether you’re currently a Customer Relationship Manager working at a local care home level and ready to take the next step, or already operating across multiple services, this could be an exciting opportunity to broaden your impact and develop your career.

• 25 days holiday plus 8 bank holidays (buy and sell leave scheme available)
• 24/7 digital GP, mental health support and virtual physio via Help@hand
• Free eye tests and flu jabs
• Pension contributions up to 10% plus free life assurance at 3x your annual salary
• Access to a 24/7 confidential advice line
• Savings on tech, travel and essentials, plus optional Health Cash & Dental Plans