Brand Manager – Growth & Launch Leader (FMCG)

BBF Limited; Blackburn; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Competitive salary

Pension

Life Assurance/Death in Service

Benefits Hub access

Company Shop

25 days holiday + bank holidays

GP access

Bereavement service

Learning & Development

Training platform

Free on-site parking

Onsite canteen

Onsite Cake Shop

Job summary

BBF Limited in Blackburn is seeking a Brand Manager to lead the growth of the branded portfolio alongside our own-label manufacturing. You will work cross-functionally with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop strategies and manage launches.

The role is hands-on and requires turning consumer insight into clear, actionable plans, strengthening brand positioning and driving commercial growth across channels.

Qualifications

• Experience in brand management, marketing or category management.
• Strong commercial awareness and understanding of FMCG markets.
• Experience launching products and managing brand plans.
• Ability to analyse data and translate insights into action.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management abilities.

Responsibilities

• Develop and implement brand strategies aligned to company growth objectives.
• Define brand positioning, architecture, values and consumer propositions.
• Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business.
• Create annual brand plans with clear objectives, budgets and KPIs.
• Act as brand guardian, ensuring consistency across all touchpoints.
• Build a deep understanding of consumers, customers, competitors and market trends.
• Analyse category performance, retailer dynamics and growth opportunities.
• Lead branding, proposition development and launch planning for new products.
• Develop and manage innovation pipelines aligned to priorities.
• Partner with Sales to establish growth plans across channels.
• Plan and execute integrated marketing campaigns and activations.

Skills

Brand management

Marketing

Category management

Data analysis

Project management

Stakeholder communication

Microsoft Office

Marketing analytics

Education

CIM qualification

Marketing degree

Tools

Microsoft Office

Marketing analytics tools

Job description

BBF Limited in Blackburn is seeking a Brand Manager to lead the growth of the branded portfolio alongside our own-label manufacturing. You will work cross-functionally with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop strategies and manage launches.

The role is hands-on and requires turning consumer insight into clear, actionable plans, strengthening brand positioning and driving commercial growth across channels.