Global Growth & Brand Lead

Smarkets; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Stock Options

Pension

Health Insurance

Parental Leave

Fresh Meals

Cycle-to-Work

Education Budget

Leave 25 days

Flexible Working

Global Working

Team Events

Job summary

Smarkets is seeking a VP Commercial & Marketing to lead brand, acquisition, and retention across UK and US markets. You will own the marketing budget, set strategy, and execute with a hands-on approach to drive growth and ROI.

You will mentor a high-performing team and align marketing with product, trading, and data goals. The role requires a senior leader who has scaled a direct-to-consumer brand, demonstrated efficient growth, and owns the end-to-end marketing lifecycle with a data-driven

Qualifications

• Senior marketing leader with proven track record of scaling a brand.
• Real experience growing a D2C/consumer business owning customer relationships.
• Marketing strategy experience across multiple geographic/cultural regions.
• Demonstrable ROI-focused growth with efficient acquisition.

Responsibilities

• Own a multi-jurisdiction marketing strategy end-to-end, accountable for design and execution across brand, acquisition, and retention.
• Shape go-to-market projects and core brands within the commercial strategy.
• Deliver ROI on the annual marketing budget.
• Build and mentor a high-performing marketing team.
• Scale performance marketing across paid channels, optimize CAC, ROAS, and payback.
• Sharpen and grow the Smarkets brand voice and presence.
• Drive retention and lifecycle marketing to convert users into high-value traders.
• Define key metrics and base decisions on data.
• Partner cross-functionally with product, trading, data, and commercial teams.

Skills

Brand builder

D2C experience

Multi-market strategy

Efficient growth

Full-funnel

Data-driven

Builder and operator

Communicator

Sports/betting awareness

Job description

Smarkets is seeking a VP Commercial & Marketing to lead brand, acquisition, and retention across UK and US markets. You will own the marketing budget, set strategy, and execute with a hands-on approach to drive growth and ROI.

You will mentor a high-performing team and align marketing with product, trading, and data goals. The role requires a senior leader who has scaled a direct-to-consumer brand, demonstrated efficient growth, and owns the end-to-end marketing lifecycle with a data-driven