Regional Brand Manager: Action Figures & Preschool

Mattel; Slough; On-site; GBP 47,000 - 56,000; Full time

Benefits offered by this job

Bonus scheme

Vacation days

Cycle to work

Private health insurance

Pension scheme

Employee discount

Family benefits

Job summary

Mattel UK Limited is seeking a Regional Brand Manager for Action Figures & Preschool in Slough, UK. You will support regional marketing initiatives, manage licensor relationships, and drive commercial planning across markets with strong cross-functional coordination.

The role requires 3–5+ years in brand/trade or sales planning, with a proven ability to execute campaigns, analyse performance, and adapt plans to market needs. A competitive salary and comprehensive benefits are offered.

Qualifications

• Minimum 3–5+ years commercial, brand, trade, sales or business planning experience.
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Responsibilities

• Execute marketing plans by market in collaboration with external licensor, and internal media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.

Skills

Commercial experience

Brand management

Trade

Sales planning

Campaign execution

Analytical thinking

Cross-functional collaboration

Problem solving

Attention to detail

Organisation

Job description

Mattel UK Limited is seeking a Regional Brand Manager for Action Figures & Preschool in Slough, UK. You will support regional marketing initiatives, manage licensor relationships, and drive commercial planning across markets with strong cross-functional coordination.

The role requires 3–5+ years in brand/trade or sales planning, with a proven ability to execute campaigns, analyse performance, and adapt plans to market needs. A competitive salary and comprehensive benefits are offered.