Regional Brand Lead - Action Figures & Preschool

Mattel; Chalvey; On-site; GBP 47,000 - 56,000; Full time

Benefits offered by this job

Gross annual salary 47,040–55,860 GBP

Bonus scheme: 7.5% target (MIP)

25 vacation days (+5) and 2 volunteer)

Cycle to work scheme

Private health insurance

Dental insurance & dental service app

Life & disability insurance

Employee discount program 'Be well at 

Mattel product discounts

Family benefits program: paid leave up

Job summary

Mattel is seeking a regional Commercial Marketing professional to support and deliver initiatives for the Action Figures portfolio across markets. You will work with licensors, internal media, and PR teams to ensure effective campaigns and commercial planning.

The role emphasizes strong execution, data analysis, and cross-functional coordination. The position offers a comprehensive package in the UK with a competitive salary, bonus, generous vacation, pension, private health and more, reflecting

Qualifications

• Minimum 3 – 5+ years commercial, brand, trade, sales or business planning experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Responsibilities

• Execute marketing plans by market in collaboration with licensors, media and PR teams.
• Lead day-to-day execution of campaigns and activations across markets.
• Coordinate rollout of campaigns, aligning with brand and commercial priorities.
• Maintain high standards of execution across channels and touchpoints.
• Identify and resolve execution issues promptly.
• Support AOP and A&P planning processes and license forecasts through data analysis.
• Translate regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.
• Be a trusted partner of licensors to ensure strong collaboration through campaign execution.
• Support Sales and Supply Chain with inputs for demand planning and forecast alignment.
• Partner with Sales teams to execute plans and initiatives.
• Serve as a key contact for smaller markets or defined areas of responsibility.
• Coordinate alignment between Commercial, Sales, and other cross-functional teams.
• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Analyse performance data to identify trends, risks, and opportunities.
• Consolidate insights on competition, retail, and consumer trends.
• Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
• Recommend tactical actions to optimise results.

Job description

Mattel is seeking a regional Commercial Marketing professional to support and deliver initiatives for the Action Figures portfolio across markets. You will work with licensors, internal media, and PR teams to ensure effective campaigns and commercial planning.

The role emphasizes strong execution, data analysis, and cross-functional coordination. The position offers a comprehensive package in the UK with a competitive salary, bonus, generous vacation, pension, private health and more, reflecting