Regional Area Sales Manager, Construction Equipment

Vp Rail; Cambridge; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Salary sacrifice pension

Company car

25 days holiday, plus bank holidays

Life Assurance cover 3x salary

Share save scheme

Eye care vouchers

Cycle to work scheme

Long service recognition

My Vp discounts

Job summary

Groundforce is seeking an Area Manager to drive new business development and manage key customer accounts across Cambridge, Stevenage, St Albans, Peterborough (east), Colchester, Ipswich and Norwich. You will own a balanced sales approach, nurturing client relationships and expanding the Groundforce portfolio.

The role covers a multi-site area with a focus on proactive growth, customer satisfaction and safety on site.

Qualifications

• Experience in equipment rental, construction or similar industries.
• Hands on and willing to get stuck in with a flexible ‘can do’ attitude, remaining calm under pressure.
• Driven, self-sufficient, proactive and motivated.
• Good problem-solving skills.
• Track record of achieving sales or business development targets.
• Strong telesales skills for lead generation and relationship building.
• Demonstrated ability to maximize revenue and profit through proactive customer management.
• Excellent communication, negotiation, and interpersonal skills.
• Adaptability to balance business development and account management responsibilities effectively.
• Transparency of activity to key stakeholders utilising the CRM system.
• A genuine passion for driving sales growth, building lasting customer relationships that thrives in a dynamic, hybrid role.

Responsibilities

• Generate leads by proactively identifying and reaching out to potential customers, including selected existing customers, through telesales and other outreach strategies
• Build, nurture and develop relationships with clients to understand their equipment needs.
• Effectively promote our products and services creating sales opportunities and to contribute to the overall success of the business
• Maximise revenue and profit by developing and managing a portfolio of accounts, projects, and prospects
• Hold regular reviews with the Regional Manager to measure revenue performance and sales approach effectiveness in the region or focus area
• Cold call and warm call interactions
• Take a self-driven and proactive approach to seeking and developing new accounts, ensuring a continuous pipeline of opportunities
• Always ensure high levels of customer satisfaction by understanding client needs, addressing concerns, and providing tailored solutions
• Leverage a strong and proven sales background to effectively manage and grow existing accounts. This may involve spending time on construction projects for product demonstration solutions that enhance productivity and/or improve safety performance and best practice
• Ensure you are following Health and Safety practices both on our sites and on our customer sites
• Provide holiday and/or sickness cover on the Hire Desk as and when required

Skills

Telesales

Relationship building

Sales targets

Communication skills

Negotiation skills

Tools

CRM system

Job description

Groundforce is seeking an Area Manager to drive new business development and manage key customer accounts across Cambridge, Stevenage, St Albans, Peterborough (east), Colchester, Ipswich and Norwich. You will own a balanced sales approach, nurturing client relationships and expanding the Groundforce portfolio.

The role covers a multi-site area with a focus on proactive growth, customer satisfaction and safety on site.