Regional Account Manager

COREcruitment Ltd; Greater London; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Competitive salary with bonus

Career progression opportunities

Leading brand in F&B

Job summary

COREcruitment Ltd is seeking an ambitious Regional Account Manager to drive sales across on-trade and selected retail channels in London for a leading national F&B business. You will own a defined portfolio, win new business, and grow distribution while protecting margins.

You will develop account plans, negotiate agreements, and collaborate with marketing, operations and customer service to deliver excellent customer experience. Italian language skills are a plus.

Qualifications

• Proven experience in a B2B sales or account management role, preferably within F&B, wine, drinks or a related premium consumer goods environment.
• Ideally Italian speaking or a strong understanding of the language.
• A track record of winning new business and delivering sales growth.
• Experience managing a portfolio of customers and developing existing accounts.
• Strong commercial and negotiation skills, with the ability to identify and convert opportunities.
• Excellent relationship-building skills and the confidence to engage with customers at all levels.
• A genuine passion for wine, food and the wider hospitality and retail landscape.
• The ability to understand customer needs and translate them into commercially compelling solutions.
• A self-motivated, proactive approach with strong ownership and accountability.
• Excellent communication, presentation and organisational skills.
• The resilience and determination to pursue opportunities and consistently deliver against targets.

Responsibilities

• Own and develop a portfolio of regional accounts across the on-trade and selected retail customers.
• Deliver against ambitious sales, revenue and margin targets, with a clear focus on profitable growth.
• Identify and secure new business opportunities, from prospecting through to negotiation, onboarding and account development.
• Build trusted, commercially valuable relationships with key customers and decision-makers.
• Develop account plans that identify opportunities for increased distribution, ranging, volume and share of wallet.
• Drive the growth of the wine portfolio by identifying the right products and propositions for individual customers.
• Use customer, market and sales data to identify opportunities and inform commercial decisions.
• Present the company's portfolio confidently, demonstrating strong product knowledge and understanding of customer needs.
• Negotiate commercially attractive agreements while protecting value and margin.
• Work closely with internal teams across marketing, category, operations and customer service to deliver an excellent customer experience.
• Monitor competitor activity and market trends, bringing insight and opportunities back into the wider commercial team.
• Maintain accurate CRM and pipeline information, ensuring a strong focus on activity, conversion and sales performance.
• Represent the business and its portfolio at customer meetings, tastings, events and relevant industry activity.

Skills

B2B sales

Account management

Relationship building

Negotiation

Education

Bachelor's degree

Job description

Regional Account Manager – Leading National F&B Business – LONDON- Up to £40,000 plus travel and commission

We are looking for an ambitious and commercially driven Regional Account Manager to join a leading UK F&B business with an exceptional portfolio of high-quality European products, with a particular focus on its outstanding wine and food offering and over 50 years in the industry!

This is a role for someone who thrives on winning new business, growing existing accounts and building strong, long-term customer relationships. You will take ownership of a defined portfolio of customers across the on-trade and selected retail channels, identifying opportunities to increase distribution, drive sales and strengthen the position of the company's F&B portfolio in the market.

With an established and highly regarded product range behind you, this is an exciting opportunity to play a key role in delivering regional growth and developing valuable customer partnerships.

Company Benefits:

• Competitive salary with performance-related bonus.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

Your role as the Regional Account Manager will include:

• Own and develop a portfolio of regional accounts across the on-trade and selected retail customers.
• Deliver against ambitious sales, revenue and margin targets, with a clear focus on profitable growth.
• Identify and secure new business opportunities, from prospecting through to negotiation, onboarding and account development.
• Build trusted, commercially valuable relationships with key customers and decision-makers.
• Develop account plans that identify opportunities for increased distribution, ranging, volume and share of wallet.
• Drive the growth of the wine portfolio by identifying the right products and propositions for individual customers.
• Use customer, market and sales data to identify opportunities and inform commercial decisions.
• Present the company's portfolio confidently, demonstrating strong product knowledge and understanding of customer needs.
• Negotiate commercially attractive agreements while protecting value and margin.
• Work closely with internal teams across marketing, category, operations and customer service to deliver an excellent customer experience.
• Monitor competitor activity and market trends, bringing insight and opportunities back into the wider commercial team.
• Maintain accurate CRM and pipeline information, ensuring a strong focus on activity, conversion and sales performance.
• Represent the business and its portfolio at customer meetings, tastings, events and relevant industry activity.

Have you achieved any of the following:

• Proven experience in a B2B sales or account management role, preferably within F&B, wine, drinks or a related premium consumer goods environment.
• Ideally Italian speaking or a strong understanding of the language.
• A track record of winning new business and delivering sales growth.
• Experience managing a portfolio of customers and developing existing accounts.
• Strong commercial and negotiation skills, with the ability to identify and convert opportunities.
• Excellent relationship-building skills and the confidence to engage with customers at all levels.
• A genuine passion for wine, food and the wider hospitality and retail landscape.
• The ability to understand customer needs and translate them into commercially compelling solutions.
• A self-motivated, proactive approach with strong ownership and accountability.
• Excellent communication, presentation and organisational skills.
• The resilience and determination to pursue opportunities and consistently deliver against targets.