Regional Account Manager

Yolk Recruitment Ltd; Wolverhampton; On-site; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Company car or car allowance

Performance bonus

Pension scheme

Employee benefits package

Ongoing training and careerdevelopment

Job summary

Yolk Recruitment is assisting a leading UK FMCG manufacturer to recruit a Regional Account Manager to cover the West Midlands. You will drive sales across pubs, bars, hospitality venues and regional wholesale partners, building long-term relationships and expanding brand presence in your territory.

The role suits a commercially driven field sales professional with a track record of meeting targets, good CRM usage, and a full UK driving licence.

Qualifications

• Minimum proven regional field sales experience in drinks/FMCG or hospitality.
• Strong knowledge of the UK On Trade market.
• Experience working with wholesalers, distributors or route-to-market partners.
• Proven track record of hitting sales targets and growing accounts.
• Excellent relationship-building and negotiation skills.
• Ability to work independently while contributing to a sales team.
• Full UK driving licence and willingness to travel.

Responsibilities

• Develop and manage relationships with regional wholesalers, distributors and On Trade customers.
• Identify and secure new business across pubs, bars, restaurants and hospitality venues.
• Manage a portfolio of existing regional accounts and grow market share.
• Deliver against sales, revenue and profitability targets.
• Collaborate with National Account Managers and wider teams to execute regional strategies.
• Increase product distribution, visibility and brand presence in outlets.
• Utilise promotional materials and POS assets effectively.
• Maintain accurate CRM records and activity.
• Follow up leads and convert opportunities into customers.
• Provide product knowledge and commercial support.
• Plan and manage territory journey to maximize coverage.

Job description

Regional Account Manager

Location: West Midlands
Salary: Competitive + Bonus + Company Car/Car Allowance + Benefits

Yolk Recruitment is supporting a leading UK FMCG manufacturer in the search for an experienced Regional Account Manager to cover the West Midlands.

This is an excellent opportunity for a commercially driven field sales professional with experience within the drinks, FMCG or hospitality sectors. You'll be responsible for developing existing customer relationships, winning new business, and driving brand growth across pubs, bars, hospitality venues and regional wholesale partners throughout your territory.

If you're passionate about building long-term customer relationships, enjoy being out in the field, and thrive in a target-driven commercial environment, we'd love to hear from you.

What you'll be doing

As Regional Account Manager, you'll take ownership of a defined territory, working closely with customers, wholesale partners and internal sales teams to maximise sales performance and increase brand visibility.

Key responsibilities include:

• Developing strong relationships with regional wholesalers, distributors and On Trade customers.
• Identifying and securing new business opportunities across pubs, bars, restaurants and hospitality venues.
• Managing a portfolio of existing regional accounts while protecting and growing market share.
• Delivering against sales, revenue and profitability targets.
• Working collaboratively with National Account Managers and wider commercial teams to execute regional sales strategies.
• Increasing product distribution, visibility and brand presence within customer outlets.
• Ensuring promotional materials, point of sale equipment and branded assets are effectively utilised.
• Maintaining accurate customer records and activity through the CRM system.
• Following up sales leads and converting new opportunities into long-term customers.
• Providing excellent product knowledge and commercial support to customers.
• Planning and managing an effective territory journey plan to maximise customer coverage.

What we're looking for

We're looking for a motivated sales professional who enjoys building relationships and identifying commercial opportunities.

You’ll ideally have:

• Previous field sales experience within drinks, FMCG, hospitality or a similar sector.
• Strong knowledge of the UK On Trade market.
• Experience working with wholesalers, distributors or route-to-market partners.
• A proven track record of achieving sales targets and developing customer accounts.
• Excellent relationship-building and negotiation skills.
• Strong commercial awareness with the ability to spot growth opportunities.
• Confidence using CRM systems and Microsoft Office.
• Excellent communication and organisational skills.
• The ability to work independently while contributing to a wider sales team.
• A full UK Driving Licence.
• The flexibility to travel across your designated region.

What's in it for you?

• Competitive salary
• Performance‑related bonus
• Company car or car allowance
• Pension scheme
• Employee benefits package
• Ongoing training and career development
• Opportunity to join an established and well‑respected UK manufacturing business with a portfolio of recognised brands