Referral Lead

New Medical Systems Ltd; Ellesmere Port; On-site; GBP 60,000 - 85,000; Full time

Job summary

Newmedica Cheshire Oaks seeks a Referral Lead to own the relationship with external referrers, driving sustainable NHS and private referral growth with a clear commercial focus on private revenue.

You will build and deepen trusted relationships with optometrists, GPs, referral centers and LOCs, using insight-led engagement and Power BI insights to improve referral quality, conversion, and case mix, aligned with marketing plans and KPIs.

Qualifications

• Build and deepen trusted relationships with referrers including optometrists, GPs and referral centres.
• Develop account plans to grow NHS and private referrals and optimise case mix.
• Use data and insights to influence referral quality and revenue growth.

Responsibilities

• Own the relationship between Newmedica Cheshire Oaks and external referrer network.
• Drive sustainable growth in NHS and private referrals, with focus on private revenue.
• Collaborate with Marketing and OJV Partners to deliver engagement events and visits.
• Measure outcomes using KPIs and Power BI insights to improve conversion.

Skills

Relationship management

Account planning

Strategic partnerships

Commercial acumen

Stakeholder management

Tools

Power BI

Job description

As the primary relationship owner between Newmedica Cheshire Oaks and its external referrer network, the Referral Lead is responsible for driving sustainable growth in both NHS and private referrals, with a clear commercial focus on private revenue growth.

You will build, manage and deepen trusted relationships with optometrists, GPs, referral centers and Local Optical Committees LOCs, acting as a strategic partner rather than a transactional contact. Through insight led engagement, targeted account planning and close collaboration with internal stakeholders, you will directly influence referral quality, conversion, case mix and private income growth in alignment with marketing plans.

The role has direct accountability for private referral growth outcomes and will be measured by commercial impact, depth of referrer relationships and delivery against agreed KPIs., Drive referral and revenue growth across Cheshire Oaks by increasing private referrals, improving conversion rates and optimising case mix, with a focus on cataract and oculoplastic services. Build and manage strategic referrer relationships, developing account plans that maximise growth opportunities and deliver agreed NHS and private KPIs. Use referral data and Power BI insights to identify trends, address challenges and implement actions that improve referral quality and revenue performance. Collaborate with Marketing and OJV Partners to deliver targeted engagement, CPD events, seminars and practice visits that strengthen referral pathways and increase awareness of patient choice. Act as a trusted advisor, championing Newmedica's brand, values and clinical excellence across the referral community.

Newmedica is one of the leading providers of NHS ophthalmology services in England, delivering outpatient appointments, diagnostic testing and eye surgery to change lives through better sight and eye health.

Were proud to have been certified as a Great Place to Work for the third year running and listed among the UKs top 30 Best Workplaces for 2026 recognition that reflects how colleagues feel about working here.

Our Purpose is to change lives through better sight and eye health, and our Vision is to end avoidable sight loss in every community we serve; we live our values every dayCommercial, Courageous, Compassion, Collaborative and Curious.