Ralph Lauren UI Visual Designer, Localization Stream

Ralph Lauren; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Ralph Lauren seeks a senior Digital Designer to work with our global design team and regional marketing squads to deliver high‑quality localized digital experiences that blend brand storytelling with commerce for the Ralph Lauren family (Collection, Purple Label, RRL, Polo, Home).

You will lead design and prototyping, partner with UX/UI and Front‑End developers, and mentor junior designers to ensure creative output meets briefs and brand aesthetics.

Qualifications

• Bachelor's Degree in Graphic Design or related field.
• 5+ years of digital design experience.
• Advanced design and prototyping skills in Figma.
• Develop wireframes, user flows and interactive prototypes.
• AI literacy and understanding of how LLMs and ML models function.
• Familiarity with AI-powered design tools and prompt engineering.
• Knowledge of CSS, HTML and responsive design.
• Strong understanding of web standards and cross‑browser compatibility.
• Adobe Creative Suite proficiency.
• Experience in video editing is a plus.

Responsibilities

• Create a best-in-class digital flagship experience across Europe.
• Collaborate with Design & Marketing to adapt campaigns regionally.
• Lead and mentor the team; ensure brand aesthetics and briefs are met.
• Partner with UX/UI Designers and Front‑End Developers on new site features.
• Use design, UX and prototyping to communicate brand experiences clearly.
• Excel in image curation, visual storytelling, typography, layout and color.
• Attend meetings and manage next steps for projects.
• Present creative to stakeholders and cross-functional teams.
• Oversee junior designers to ensure output is on brief and detail‑oriented.

Skills

UX/UI design

Wireframing

Prototyping

Typography

Image curation

Brand storytelling

Mentoring

Education

Bachelor's degree in Graphic Design

Tools

Figma

Adobe Creative Suite

HTML/CSS

Video editing

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position will work collaboratively with our global design team and regional marketing teams to create high quality localized digital experiences that blend brand elevated storytelling content with commerce for the family of Ralph Lauren brands including Collection, Purple Label, RRL, Polo, and Home.

Essential Duties & Responsibilities

• Create a best-in-class consumer experience focused on designing content and experiences for our Digital Flagship across the European markets.


• Collaborate with internal Design & Marketing counterparts in bringing to life seasonal campaigns by adapting them with local and regional nuances.


• Lead, develop, and execute smart, unexpected creative solutions as well as maintain design identity aesthetics per brand.


• Partner with UX/UI Designers and Front-End Developers on new site features and enhancements.


• Proactively use design, UX and prototyping to communicate new inspiring brand experiences.


• Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color.


• Attend meetings and track next steps/follow-ups for projects.


• Work closely with, communicate and present creative with all key stakeholders and counterparts.


• Creatively mentor and oversee junior members of the team, ensuring creative output is consistent, delivered to brief and with a strong attention to detail.

Experience, Skills & Knowledge

• Bachelor's Degree (Graphic Design or similar preferred)


• 5+ years of digital experience


• Advanced design and prototyping skills in Figma


• Develop wireframes, user flows, and interactive prototypes to communicate concepts and validate ideas.


• AI Literacy and understanding of how LLMs and machine learning models function


• Leverage AI-powered design tools and demonstrate an understanding of AI workflows, prompt engineering, and emerging generative AI capabilities to enhance creativity and efficiency.


• Knowledge of CSS, HTML and responsive design


• Strong understanding of web standards and latest web technologies, image optimization and cross-browser compatibility


• Adobe Creative Suite knowledge


• Experience in video editing is a plus