Ralph Lauren UI Visual Designer, Localization Stream

BoF Careers; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Ralph Lauren Corporation seeks a Senior Digital Designer to craft localized digital experiences blending brand storytelling with ecommerce across European markets. You will work with the global design team and regional marketing to adapt seasonal campaigns with local nuances.

In this role you will lead creative solutions while upholding brand identity, mentor junior designers, and collaborate closely with UX/UI and Front-End teams to implement new features and ensure visual excellence across the

Qualifications

• Bachelor's degree in Graphic Design or similar preferred.
• 5+ years of digital design experience.
• Advanced design and prototyping skills in Figma.
• Ability to develop wireframes, user flows and interactive prototypes.
• AI literacy and understanding of LLMs and machine learning workflows.
• Knowledge of CSS and HTML for responsive design.
• Strong web standards and cross-browser compatibility.

Responsibilities

• Create best-in-class consumer experiences for the Digital Flagship across European markets.
• Collaborate with internal Design & Marketing to adapt campaigns to local nuances.
• Lead, develop and execute creative solutions while maintaining brand aesthetics.
• Partner with UX/UI Designers and Front-End Developers on site features and enhancements.
• Use design, UX and prototyping to communicate new brand experiences.
• Mentor junior team members and ensure outputs meet briefs and quality standards.

Skills

Figma

UX Design

Typography

Image Curation

Prototyping

AI Literacy

CSS/HTML

Adobe Creative Suite

Video Editing

Education

Bachelor's Degree (Graphic Design or similar)

Tools

Figma

Adobe Creative Suite

HTML

CSS

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This position will work collaboratively with our global design team and regional marketing teams to create high quality localized digital experiences that blend brand elevated storytelling content with commerce for the family of Ralph Lauren brands including Collection, Purple Label, RRL, Polo, and Home.

Essential Duties & Responsibilities

Create a best-in-class consumer experience focused on designing content and experiences for our Digital Flagship across the European markets.

Collaborate with internal Design & Marketing counterparts in bringing to life seasonal campaigns by adapting them with local and regional nuances.

Lead, develop, and execute smart, unexpected creative solutions as well as maintain design identity aesthetics per brand.

Partner with UX/UI Designers and Front-End Developers on new site features and enhancements.

Proactively use design, UX and prototyping to communicate new inspiring brand experiences.

Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color.

Attend meetings and track next steps/follow-ups for projects.

Work closely with, communicate and present creative with all key stakeholders and counterparts.

Creatively mentor and oversee junior members of the team, ensuring creative output is consistent, delivered to brief and with a strong attention to detail.

Experience, Skills & Knowledge

• Bachelor's Degree (Graphic Design or similar preferred)
• 5+ years of digital experience
• Advanced design and prototyping skills in Figma
• Develop wireframes, user flows, and interactive prototypes to communicate concepts and validate ideas.
• AI Literacy and understanding of how LLMs and machine learning models function
• Leverage AI-powered design tools and demonstrate an understanding of AI workflows, prompt engineering, and emerging generative AI capabilities to enhance creativity and efficiency.
• Knowledge of CSS, HTML and responsive design
• Strong understanding of web standards and latest web technologies, image optimization and cross-browser compatibility
• Adobe Creative Suite knowledge
• Experience in video editing is a plus