QSR Director

Advocate Group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Monster Energy, in partnership with The Advocate Group, seeks a QSR Director to lead multi-market growth across EMEA and OSP. You will connect customers, master franchisees and bottling partners to unlock the next phase of growth, drawing on global teams and insights to shape strategy and opportunities across markets.

You’ll foster senior relationships, drive negotiations, and coordinate cross-market activations, ensuring scalable value for the brand and partners in a hybrid, travel‑heavy role.

Qualifications

• QSR & multi-market experience is critical.
• Understand how international QSR business gets done across global teams, procurement, master franchisees, bottlers and markets.

Responsibilities

• Lead the regional strategy for major multi-market QSR customers and master franchisees.
• Build relationships with senior customer decision-makers and master franchisees.
• Open new customer conversations and identify whitespace opportunities.
• Work closely with Coca‑Cola Global Customer Teams and bottling partners.
• Lead multi-market RFPs, negotiations and long-term agreements.
• Support local markets to win and protect QSR business.
• Use category and consumer insight to strengthen propositions.
• Partner with Trade Marketing to create bespoke customer activations.

Skills

QSR experience

Multi-market

Relationship building

Negotiation

Strategic thinking

Commercial acumen

Proactive & assertive

Job description

West London, Hybrid + International Travel

If you know the QSR world, you’ll know how difficult it is to genuinely open doors across multiple markets.

That is exactly what this role is about.

Monster Energy is partnering with The Advocate Group to appoint a QSR Director, leading the development of major multi-market QSR customers across EMEA & OSP.

The foundations are already there: an iconic global brand, established international infrastructure, senior backing and strong bottling partnerships. What Monster now needs is someone with genuine QSR credibility who can connect customers, master franchisees, bottling partners and local markets to unlock the next phase of growth.

The role

You’ll lead the regional strategy for key multi-market QSR customers and master franchisees, building senior relationships and creating commercial opportunities that can be scaled across markets.

Your remit will include:

• Leading strategy for major multi-market QSR customers
• Building relationships with senior customer decision-makers and master franchisees
• Opening new customer conversations and identifying whitespace
• Working closely with Coca-Cola Global Customer Teams and bottling partners
• Leading multi-market RFPs, negotiations and long-term agreements
• Supporting local markets to win and protect QSR business
• Using category and consumer insight to strengthen customer propositions
• Partnering with Trade Marketing to create bespoke customer activations

Who are we looking for?

QSR & multi-market experience is critical.

We’re looking for someone who understands how international QSR business gets done – from global customer teams and procurement through to master franchisees, bottlers and individual markets.

You’ll ideally bring:

• Strong commercial experience within QSR
• International or multi-market customer experience
• Strong relationships across the QSR ecosystem
• Experience navigating franchise, bottling and distribution structures
• Strong negotiation, commercial and analytical capability
• The confidence to open doors, not simply manage established accounts
• A track record of turning customer relationships into commercial growth

T

his is a rare opportunity to shape the international QSR strategy for one of the world’s most recognisable consumer brands, with significant whitespace still to attack.

The brand is established. The backing is there. The opportunity is there.

Now it needs someone who knows the QSR world well enough to unlock it.