Sales Manager

Advocate Group; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Monster Energy is seeking a commercially driven Business Manager to spearhead market opportunities in Africa and the Middle East. This pivotal role involves leading new market entry projects, conducting market assessments, and developing strategies for successful launches.

The ideal candidate will have experience in FMCG or beverages, along with strong project management skills and financial acumen. Join us to influence major commercial decisions and contribute to our international growth.

Qualifications

• Experience within FMCG, beverages, or a similarly fast-paced consumer goods environment.
• Proven experience building business cases, financial models, and long-range growth plans.
• Experience working with bottling partners, distributors, or third-party partners.

Responsibilities

• Lead new market entry projects from concept through execution.
• Conduct market assessments, competitor analysis, and pricing evaluations.
• Build detailed business cases and financial models for growth plans.

Skills

Commercial and financial acumen

Project management

Relationship-building

Analytical skills

Strategic mindset

Job description

Monster Energy is one of the world's most recognisable and fastest-growing beverage brands, operating across more than 140 countries globally. As we continue our ambitious expansion journey, we are looking for a commercially driven Business Manager to help identify, evaluate and launch new market opportunities across Africa and the Middle East.

This is a unique opportunity to play a pivotal role in shaping Monster's future growth, working at the intersection of commercial strategy, financial planning, market development and cross‑functional project leadership.

The Role

Reporting to the VP of Bottler & Group Commercial Development, you will be responsible for leading new market entry projects from concept through to execution.

Working closely with bottling partners and internal stakeholders, you will develop robust business cases, evaluate commercial opportunities, build route‑to‑market strategies and ensure successful market launches.

This role will see you collaborate with teams across Commercial, Supply Chain, Regulatory, Legal, Quality, Finance and Marketing, acting as the key link between Monster Energy and strategic bottling partners.

Key responsibilities include:

• Identifying and evaluating new market opportunities across Africa and the Middle East.
• Conducting market assessments, competitor analysis and pricing evaluations to determine commercial viability.
• Building detailed business cases, financial models and long‑range growth plans.
• Developing route‑to‑market strategies and distribution models tailored to individual markets.
• Partnering closely with bottlers to align commercial objectives and deliver successful market launches.
• Leading cross‑functional project teams to ensure projects are delivered on time and in full.
• Creating and improving processes that support scalable and sustainable market expansion.
• Driving profitability initiatives and identifying opportunities to optimise commercial and supply chain performance.
• Managing relationships with multiple internal and external stakeholders to ensure alignment throughout the project lifecycle.

About You

We're looking for a commercially minded, entrepreneurial individual who thrives in complex and fast‑moving environments.

You'll bring:

• Experience within FMCG, beverages or a similarly fast‑paced consumer goods environment.
• Strong commercial and financial acumen, including experience building business cases, financial models and growth plans.
• Proven project management experience, leading initiatives across multiple stakeholders and functions.
• Experience working with bottling partners, distributors or third‑party commercial partners.
• Strong relationship‑building and influencing skills, with the ability to engage stakeholders at all levels.
• A strategic mindset combined with strong operational execution capabilities.
• Excellent analytical and problem‑solving skills with the ability to simplify complex information.
• A proactive, self‑starting approach and a passion for identifying new opportunities.

Why Monster?

This is an opportunity to join one of the world's most dynamic beverage businesses and play a key role in delivering the next phase of international growth.

You'll have the chance to shape market expansion strategies, influence major commercial decisions and work with talented teams across multiple international markets.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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