UK Marketing Manager

COREcruitment; Greater London; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

COREcruitment is seeking a UK Marketing Manager to lead the UK marketing strategy and annual plan for a high-profile QSR business. The role is hybrid, with potential regional expansion as the global structure develops.

You will own integrated campaigns, translate global initiatives for UK audiences, and collaborate with Operations to ensure ROI-driven activity. Strong leadership and hands-on execution are essential.

Qualifications

• Proven experience developing and delivering marketing strategies.
• Strong commercial awareness and understanding of how marketing drives business performance.
• Experience managing agencies and external partners.
• Strong campaign, brand and digital marketing experience.
• Excellent stakeholder management skills.
• The ability to work closely with Operations and understand practical realities of delivering marketing activity.
• Strong analytical and customer insight skills.

Responsibilities

• Own and deliver the UK marketing strategy and annual marketing plan.
• Develop and execute integrated campaigns across brand, digital, social, CRM and customer channels.
• Translate wider brand and global initiatives into relevant UK activity.
• Work closely with Operations to ensure marketing activity is commercially effective and operationally deliverable.
• Use customer insight, data and performance metrics to shape strategy and improve ROI.
• Lead and manage external marketing agencies and partners.
• Manage marketing budgets and ensure effective allocation of spend.
• Work closely with senior leadership and key stakeholders across the business.
• Identify opportunities to improve customer engagement, brand performance and commercial results.
• Support the ongoing turnaround and transformation of the marketing function.
• Help shape the future UK marketing structure as the business evolves.

Skills

Marketing strategy

Campaign management

Digital marketing

Stakeholder management

Analytical skills

Agency management

Commercial awareness

Job description

UK Marketing Manager

Location:South of England / Hybrid

Salary:£75,000-£85,000 + benefits

The Opportunity

We are looking for an ambitious and commercially mindedUK Marketing Managerto join a high-profile QSR business at an exciting point in its growth and transformation.

The role isUK focused, but the business is open to expanding the remit for the right person. As the wider international marketing structure develops, there is potential for this role to grow into a broader European or EMEA position.

This is an opportunity for someone who wants genuine ownership, visibility and the chance to make a meaningful impact.

Key Responsibilities

• Own and deliver the UK marketing strategy and annual marketing plan.
• Develop and execute integrated campaigns across brand, digital, social, CRM and customer channels.
• Translate wider brand and global initiatives into relevant UK activity.
• Work closely with Operations to ensure marketing activity is commercially effective and operationally deliverable.
• Use customer insight, data and performance metrics to shape strategy and improve ROI.
• Lead and manage external marketing agencies and partners.
• Manage marketing budgets and ensure effective allocation of spend.
• Work closely with senior leadership and key stakeholders across the business.
• Identify opportunities to improve customer engagement, brand performance and commercial results.
• Support the ongoing turnaround and transformation of the marketing function.
• Help shape the future UK marketing structure as the business evolves.

About You

We are looking for a confident, hands-on marketer who can combinestrategic thinking with strong execution.

You will ideally have experience within QSR, food retail, FMCG, hospitality or another fast-paced consumer environment.

You'll bring:

• Proven experience developing and delivering marketing strategies.
• Strong commercial awareness and an understanding of how marketing drives business performance.
• Experience managing agencies and external partners.
• Strong campaign, brand and digital marketing experience.
• Excellent stakeholder management skills.
• The ability to work closely with Operations and understand the practical realities of delivering marketing activity.
• Strong analytical and customer insight skills.
• The confidence to challenge thinking and bring new ideas.
• A hands-on, entrepreneurial approach.
• Ambition to grow your remit and take on greater responsibility.

The Opportunity to Grow

The immediate remit isUK Marketing.

However, the business is developing its wider international marketing structure, and the right individual could have the opportunity to take on broaderEuropean or EMEA responsibilityover time.

We're looking for someone who is ambitious and capable of growing with the organisation.

Why Join?

This is not a role where you will simply inherit an established playbook.

The business is going through a period of transformation, with an external agency supporting the turnaround and a new international marketing leadership structure being established.

You will have the opportunity to shape the UK marketing strategy, influence the wider business and make a visible commercial impact.

Location

The business is open to candidates based outside London, with a preference for someone based in the South of England who can commute into London when required.