Global QSR Growth Director

Advocate Group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Monster Energy, in partnership with The Advocate Group, seeks a QSR Director to lead multi-market growth across EMEA and OSP. You will connect customers, master franchisees and bottling partners to unlock the next phase of growth, drawing on global teams and insights to shape strategy and opportunities across markets.

You’ll foster senior relationships, drive negotiations, and coordinate cross-market activations, ensuring scalable value for the brand and partners in a hybrid, travel‑heavy role.

Qualifications

• QSR & multi-market experience is critical.
• Understand how international QSR business gets done across global teams, procurement, master franchisees, bottlers and markets.

Responsibilities

• Lead the regional strategy for major multi-market QSR customers and master franchisees.
• Build relationships with senior customer decision-makers and master franchisees.
• Open new customer conversations and identify whitespace opportunities.
• Work closely with Coca‑Cola Global Customer Teams and bottling partners.
• Lead multi-market RFPs, negotiations and long-term agreements.
• Support local markets to win and protect QSR business.
• Use category and consumer insight to strengthen propositions.
• Partner with Trade Marketing to create bespoke customer activations.

Skills

QSR experience

Multi-market

Relationship building

Negotiation

Strategic thinking

Commercial acumen

Proactive & assertive

Job description

Monster Energy, in partnership with The Advocate Group, seeks a QSR Director to lead multi-market growth across EMEA and OSP. You will connect customers, master franchisees and bottling partners to unlock the next phase of growth, drawing on global teams and insights to shape strategy and opportunities across markets.

You’ll foster senior relationships, drive negotiations, and coordinate cross-market activations, ensuring scalable value for the brand and partners in a hybrid, travel‑heavy role.