Public Sector Data, Automation and AI Sales Specialist

Softcat; Birmingham; Hybrid; GBP 25,000 - 38,000; Full time

Job summary

Softcat in Birmingham is seeking an entry-level Data, Automation & AI Sales Specialist to become a trusted advisor to Public Sector customers. You’ll work with Account Managers to translate data challenges into automation and AI-enabled solutions, driving value and growth.

This role offers strong earning potential with uncapped commission and a clear progression path in a supportive, collaborative team culture.

Qualifications

• Experience in Public Sector technology sales.
• Strong communication and relationship-building skills.
• Ambition to grow in tech sales and learn data/automation/AI capabilities.

Responsibilities

• Consultative Sales & Advisory: Provide expert advice on data strategy, automation tools, and AI-driven solutions.
• Help customers align technology with business outcomes using Softcat's consultative framework.
• Lead discussions around data platforms, analytics, AI, and automation.
• Stay up to date with emerging technologies and trends in AI, Automation, and data platforming.
• Customer Engagement & Account Strategy: Support high-value Public Sector organisations.
• Collaborate with Account Managers to deliver rich customer experiences.
• Collaboration & Enablement: Partner with cross-functional teams and external vendors to ensure seamless delivery.
• Work closely with Oakland to drive services sales.
• Service Delivery Oversight: Coordinate with Professional Services and Managed Services teams for successful implementation and ongoing support.

Skills

Sales enthusiasm

Public Sector sales

Communication

Relationship building

Self-starter

Job description

Would you like to kick start your career in a supportive, collaborative and innovative company?

Do you enjoy working as part of an enthusiastic, passionate, and collaborative team?

Join our Data, Automation & AI team

were looking for an experienced individual to join our Data, Automation and AI Specialist team. This team are responsible for helping customers to understand their data challenges, identify process to be improved through automation and support them with their AI strategy and journey.

Since acquiring Oakland, we've strengthened our core services offering and continue to collaborate closely with market-leading technologies, including IBM, Microsoft, and Snowflake

Your Role

As a Data, Automation & AI Specialist, you'll join our Specialist Sales team and become a trusted advisor in one of our core technology towers: Data, Automation & AI. You'll work closely with Account Managers to help customers harness the power of data, automation, and artificial intelligence to drive insights, efficiency, and innovation.

This is an exciting entry-level opportunity to build a successful career in tech sales, with strong earning potential, uncapped commission, and structured progression. Prior technical experience is preferred and must have a clear understanding of Public Sector organisations.

As a Data, Automation & AI sales specialist you'll be responsible for:

• Consultative Sales & Advisory Provide expert advice on data strategy, automation tools, and AI-driven solutions.
• Help customers align technology with business outcomes using Softcat's consultative framework.
• Solution Design & Technical Engagement Lead discussions around data platforms, analytics, AI, and automation.
• Stay up to date with emerging technologies and trends in AI, Automation, and data platforming.
• Customer Engagement & Account Strategy Support high-value Public Sector organisations.
• Collaborate with Account Managers to deliver rich customer experiences.
• Collaboration & Enablement Partner with cross-functional teams and external vendors to ensure seamless delivery.
• Work closely with Oakland to drive services sales.
• Service Delivery Oversight Coordinate with Professional Services and Managed Services teams for successful implementation and ongoing support.

We'd love you to have

• Passion for sales and technology
• Experience in Public Sector technology sales
• Entrepreneurial mindset and self-starter attitude
• Strong verbal and written communication skills
• Ability to build relationships internally and externally
• Enthusiasm to learn and grow in emerging technologies
• Alignment with Softcat's values and team culture

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

Hybrid working –3 days in the office and 2 days working from home

Working flexible hours - flexing the times you start and finish during the day

Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.