Public Affairs Supervisor, Europe

POP MART; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

POP MART in Canary Wharf, London, is seeking a seasoned Public Affairs professional to lead stakeholder engagement, regulatory liaison, and cross-border policy initiatives within the UK and Europe.

You will build relationships with authorities, support global HQ projects, monitor policy shifts in the toy and retail sectors, and travel across Europe as needed.

Qualifications

• Bachelor’s degree or above in Public Affairs, International Relations, Law, Business Management, or related field.
• 5+ years of experience in public affairs or public policy; multinational FMCG/retail experience preferred.
• Familiarity with European retail or toy industry regulations is a plus.
• English proficiency; Mandarin/French/German advantageous for cross-border collaboration.
• Willingness to travel across Europe.

Responsibilities

• Build and maintain proactive communication with key institutional stakeholders and regulatory bodies.
• Foster relationships with local authorities where stores operate.
• Support local public affairs matters and resolve regulatory issues.
• Advance corporate initiatives with Global Headquarters.
• Provide insights on policy trends across the UK and major European markets.
• Research public policy, regulatory frameworks, and compliance standards impacting designer toys and retail.

Skills

Stakeholder engagement

Regulatory liaison

Cross-cultural communication

Relationship-building

Negotiation

Crisis management

Education

Bachelor’s degree or above in Public Affairs/International Relations/Law/Business Management

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

POP MART has built a comprehensive IP commercialization ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value realization. In September 2023, POP MART opened POP LAND in Beijing Chaoyang Park - the first immersive IP-themed park in the art toy industry. The company has also expanded the global reach of its IPs through licensing, co-branding with well-known brands, and organizing art toy expos and IP-themed exhibitions in various international markets. To further enrich its IP content and narrative, POP MART is actively developing original animation projects, enhancing both the depth and reach of its creative universe.

For more information, please visit www.popmart.com and our LinkedIn Career page.

Job Overview

Location: Canary Wharf, London

Job type: Full time Permanent

What You Will Achieve

Stakeholder Engagement & Advocacy

• Build and maintain proactive communication with key institutional stakeholders and regulatory bodies.
• Foster strong relationships and ensure smooth interaction with local authorities in regions where our retail stores operate.

Public Affairs & Operational Support

• Provide support for local public affairs matters, addressing operational challenges and resolving ad-hoc regulatory issues.
• Spearhead the advancement of corporate initiatives and major strategic projects in collaboration with Global Headquarters.
• Stay informed of key policy trends and legislative changes across the UK and major European markets; provide timely insights and early warnings on potential operational risks.
• Conduct in-depth research on public policy, regulatory frameworks, and compliance standards impacting the designer toy and lifestyle retail sectors.

What You Will Need

• Education: Bachelor’s degree or above in Public Affairs, International Relations, Law, Business Management, or a related field.
• Professional Experience: 5+ years of experience in public affairs or public policy; experience in multinational FMCG, retail, or chain industries is highly preferred.
<
• Familiarity with the European retail landscape or toy industry regulations is a significant plus.
• Language Skills: English proficiency. Fluency in Mandarin, French, or German is a strong advantage for cross-border collaboration.
• Core Competencies: Exceptional relationship-building, negotiation, and cross-cultural communication skills.
• Strong crisis management abilities with a result-oriented mindset under high pressure.
• Additional Requirements: A genuine passion for designer toys and consumer products, with a strong alignment to our brand values.
• Ability to adapt to frequent travel across Europe.

What We Offer

• Monthly appreciation gifts featuring our latest POP MART designs.
• A structured bonus scheme linked to company and individual performance.
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support.
• Training and development programmes that build both professional skills and creative thinking.
• Regular team events that bring our people together to share ideas and celebrate our work.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable local law.