Regional Retail Area Manager – London

Pop Mart; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Life insurance

Group medical & travel insurance

Employee assistance programme

Bonus scheme

Job summary

POP MART is seeking a Regional Retail Area Manager for London to lead multiple stores, drive sales growth and uphold operational excellence. You will manage Store Managers, mentor teams and ensure exceptional customer experiences across the capital.

This role requires strong leadership, KPI focus and collaboration with HR, Finance and Marketing. The successful candidate will support new store openings and ongoing expansion of POP MART's UK retail presence, with travel across Greater London and a

Qualifications

• Experience in a multi-site retail environment at a managerial level.
• Strong commercial awareness with ability to drive sales and profitability.
• Excellent leadership, coaching and people development skills.
• Experience managing multiple retail locations simultaneously.
• Strong analytical and KPI-driven mindset.
• Excellent communication and stakeholder management skills.
• Highly organised with the ability to prioritise in a fast-paced environment.
• Proficient in Microsoft Office, particularly Excel.
• Full UK driving licence is desirable, with willingness to travel across London.

Responsibilities

• Lead, coach and develop Store Managers across London locations.
• Drive sales, profitability and KPI performance through effective commercial leadership.
• Monitor store performance, analyse trends and implement action plans.
• Ensure consistent delivery of exceptional customer service across stores.
• Conduct regular store visits, audits and performance reviews.
• Recruit, develop and retain talented retail managers.
• Ensure compliance with policies, health and safety, and loss prevention.

Skills

Area Manager experience

Commercial acumen

Leadership

Stakeholder management

Multi-site management

Analytical skills

Communication

Organised

Excel proficiency

UK driving licence

Tools

Microsoft Office

Excel

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Regional Retail Area Manager – London Industry: Designer toys and collectible pieces Location: London (with travel across Greater London) Job type: Full time, Permanent Working hours: 40 hours per week

About POP MART POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross-border e-commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world. POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world's first immersive intellectual property themed park in the art toy industry, expansion into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and themed exhibitions internationally. In Europe, POP MART has built a strong presence across the United Kingdom, France, Italy, Germany, the Netherlands and Spain, with continued expansion into new high-potential markets. For more information, please visit our website and LinkedIn Careers page.

What to Expect

• Contribute to a rapidly growing European retail business that combines art, creativity and exceptional customer experiences.
• Lead and develop high-performing retail teams across multiple London locations.
• Drive commercial success while delivering best-in-class operational standards.
• Work collaboratively with cross-functional teams including Retail Operations, Visual Merchandising, HR, Marketing and Finance.
• Play a key role in opening new stores and supporting POP MART's continued expansion across the UK.

Benefits

• Monthly appreciation gifts featuring our latest POP MART designs.
• A structured bonus scheme linked to both company and individual performance.
• 25 days of annual leave, in addition to bank holidays.
• 4x life insurance, together with group medical and travel insurance.
• A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers.
• Training and development programmes, together with regular team events that encourage learning, collaboration and celebration.

The Role and Candidate

The Area Manager is responsible for leading the performance of multiple POP MART retail stores across London. This role ensures the delivery of outstanding customer experiences, strong commercial performance and operational excellence while developing store management teams to achieve business objectives. The successful candidate will inspire teams, drive sales growth, ensure compliance with company standards and support the continued expansion of the POP MART retail network.

Responsibilities

• Lead, coach and develop Store Managers and their teams across multiple London locations.
• Drive sales, profitability and KPI performance through effective commercial leadership.
• Monitor store performance, analysing trends and implementing action plans to improve results.
• Ensure consistent delivery of exceptional customer service across all stores.
• Conduct regular store visits, audits and performance reviews to maintain operational excellence.
• Recruit, develop and retain talented retail managers, creating strong succession plans.
• Ensure compliance with company policies, health and safety legislation and loss prevention procedures.
• Work closely with Visual Merchandising teams to ensure brand standards are consistently maintained.
• Support new store openings, relocations and refurbishment projects.
• Manage labour costs, scheduling and payroll budgets to maximise productivity.
• Collaborate with HR, Finance, Marketing and Retail Operations to deliver company initiatives.
• Produce regular business reports and present performance updates to senior management.
• Identify opportunities to improve operational efficiency and customer engagement.
• Build a positive, high-performance culture that reflects POP MART's values.

Required Qualifications

• Proven experience as an Area Manager, District Manager or Regional Manager within a multi-site retail environment.
• Strong commercial awareness with a track record of delivering sales growth and profitability.
• Excellent leadership, coaching and people development skills.
• Experience managing multiple retail locations simultaneously.
• Strong analytical and problem-solving abilities with experience using retail KPIs.
• Excellent communication and stakeholder management skills.
• Highly organised with the ability to prioritise in a fast-paced environment.
• Proficient in Microsoft Office, particularly Excel.
• Full UK driving licence is desirable, with willingness to travel extensively across London.

Desirable but Not Essential Experience within premium retail, lifestyle brands, collectibles or designer toys. Experience supporting new store openings and retail expansion projects. Familiarity with the UK retail market and shopping centre operations. Passion for pop culture, collectibles and designer toys. Proficiency in Mandarin or Chinese is an advantage but not essential.

• *POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
• *As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.