Head of Business Development, Europe

POP MART; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Monthly appreciation gifts

Structured bonus scheme

EAP access

Training and development

Regular team events

Job summary

POP MART seeks a senior European BD leader to drive full-cycle store openings and site selection across Europe’s core cities—London, Paris, Berlin and beyond. You will manage lease negotiations, develop partnerships with premium department stores, and lead co-brand initiatives to boost brand exposure.

You will establish strong ties with governments, ensure regulatory compliance, and guide the European BD team with yearly targets, negotiations, and project delivery.

Qualifications

• Bachelor's degree or above in Business Administration, Marketing, Real Estate, International Trade or related fields.
• 10+ years of retail BD, retail expansion or strategic partnership experience in Europe.
• Possess mature resources across European premium malls, commercial real estate groups, top retail brands and government institutions; familiar with local retail cooperation and operation rules.
• Proven successful track record in retail expansion and strategic partnership cooperation; excellent commercial negotiation, project control and risk management capabilities.
• In-depth insight into European trendy retail market, able to identify market opportunities and formulate practical regional BD strategies.
• Fluent in business English. Strong team leadership and cross-cultural communication skills.
• Willingness to travel across Europe to support site visits, lease negotiations, partner meetings and store openings across key markets including the UK, France, Germany, Italy and Spain.

Responsibilities

• Lead full-cycle store opening and site selection across Europe’s core cities and prime business districts.
• Manage site assessment, lease negotiation and deal finalization for flagships, standard stores and pop-ups in London, Paris, Berlin and key markets.
• Build long-term partnerships with Europe’s premium department stores and retail chains; drive co-brand and in-store collaboration projects.
• Establish solid ties with local government and regulatory bodies; ensure full compliance with local rules and unlock public retail resources.
• Lead the European BD team, set annual targets and oversee daily negotiation, partner development and project delivery.

Skills

Business English

Negotiation

Project management

Risk management

Cross-cultural communication

Team leadership

Travel willingness

Education

Bachelor's degree in Business Administration

Job description

• Lead full-cycle store opening and site selection across Europe's core cities and prime business districts. Manage site assessment, lease negotiation and deal finalization for flagships, standard stores and pop-ups in London, Paris, Berlin and key markets.
• Build long-term partnerships with Europe's premium department stores and retail chains. Drive co-brand and in-store collaboration projects to boost brand exposure, enhance consumer awareness and deliver impactful retail cooperation cases locally.
• Establish solid ties with local government and regulatory bodies. Ensure full compliance with local retail and market entry rules. Resolve policy and compliance issues in expansion, unlock public retail resources and maintain a stable, compliant operating environment.
• Lead the European BD team, set annual targets and oversee daily negotiation, partner development and project delivery.

Requirements

• Bachelor's degree or above in Business Administration, Marketing, Real Estate, International Trade or related fields.
• 10+ years of retail BD, retail expansion or strategic partnership experience in Europe.
• Possess mature resources across European premium malls, commercial real estate groups, top retail brands and government institutions; familiar with local retail cooperation and operation rules.
• Proven successful track record in retail expansion and strategic partnership cooperation; excellent commercial negotiation, project control and risk management capabilities.
• In-depth insight into European trendy retail market, able to identify market opportunities and formulate practical regional BD strategies.
• Fluent in business English. Strong team leadership and cross-cultural communication skills.
• Willingness to travel across Europe to support site visits, lease negotiations, partner meetings and store openings across key markets including the UK, France, Germany, Italy and Spain.

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world's first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit www.popmart.com and our LinkedIn Career page.

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs.
• A structured bonus scheme linked to company and individual performance.
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support.
• Training and development programmes that build both professional skills and creative thinking.
• Regular team events that bring our people together to share ideas and celebrate our work.