Business Analyst, Europe

POP MART; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

POP MART, a global leader in trend culture based in Canary Wharf, London, seeks a commercially minded professional to drive business performance through sales analysis, consumer insights, and financial planning for its European business.

Reporting to the Merchandising department, you will analyse sales trends, customer behaviour, budgeting, and profitability, collaborating with Retail Operations, Finance, Marketing and Business Development to ensure data-driven strategies and sustainable margins

Qualifications

• 3-5 years of experience in Business Analysis, Financial Controlling, Commercial Analysis, or Management Consulting.
• Experience in retail, consumer goods, or e-commerce.
• Strong understanding of P&L, cost accounting, budgeting, and variance analysis.
• Fluency in English; Mandarin is a strong advantage.
• Experience with ERP and CRM systems.

Responsibilities

• Sales Reporting & Tracking: establish daily, weekly, and monthly dashboards across stores, vending, and e-commerce.
• Consumer Insights: analyse purchasing patterns and demographics to guide product assortment.
• Product Performance Deep-Dive: SKU-level analysis to identify winning and slow-moving items.
• Market Intelligence: benchmark markets against regional trends and competition.
• Budgeting & Forecasting: align forecasts with inventory and targets.
• P&L Management & Variance Analysis: monitor profitability and explain gaps.

Skills

Analytical thinking

Problem solving

Communication skills

English fluency

Tools

Excel

Power BI

SQL

Google Analytics

ERP (SAP/Oracle)

Tableau/Looker

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

POP MART has built a comprehensive IP commercialization ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value realization. In September 2023, POP MART opened POP LAND in Beijing Chaoyang Park — the first immersive IP-themed park in the art toy industry. The company has also expanded the global reach of its IPs through licensing, co-branding with well-known brands, and organizing art toy expos and IP-themed exhibitions in various international markets. To further enrich its IP content and narrative, POP MART is actively developing original animation projects, enhancing both the depth and reach of its creative universe.

For more information, please visit www.popmart.com and our LinkedIn Career page.

Job Overview

Location: Canary Wharf, London

Job type: Full time Permanent

We are looking for a commercially minded professional to drive business performance through sales analysis, consumer insights, and financial planning for POP MART's European business.

This role sits within the Merchandising department, acting as a strategic bridge between commercial operations and financial control. You will work across the full spectrum of business performance, from analysing sales trends, consumer behaviour, to facilitating the budgeting process and monitoring profitability.

Collaborating closely with Retail Operations, Finance, Marketing, and Business Development, you will support data-driven strategies and ensure the financial viability of market activities. This hybrid role requires strong analytical capability combined with solid financial acumen, suited for a proactive, detail-oriented professional comfortable moving from granular transaction details to high-level financial strategy.

What You Will Achieve

• Sales Reporting & Tracking: Establish and maintain daily, weekly, and monthly sales performance dashboards. Monitor sales operations and retail KPIs across physical stores, vending machines, and e-commerce channels.
• Consumer Insights: Analyse purchasing patterns, customer demographics, and product preferences to identify consumer trends. Translate these insights into actionable recommendations for product assortment and inventory planning.
• Product Performance Deep-Dive: Conduct SKU-level performance analysis to identify winning products, slow movers, and seasonal trends. Provide detailed post-launch evaluations to guide future product development and buying decisions.
• Market Intelligence: Analyse the performance of different markets and retail locations, benchmarking product performance against regional trends and competitive landscapes.

Financial Planning, Budgeting & Cost Analysis

• Budgeting & Forecasting: Streamline the annual budgeting and quarterly forecasting processes. Align sales forecasts with inventory procurement plans and financial targets.
• P&L Management: Monitor P&L from a commercial perspective to ensure profitability of market activities, and conduct scenario modelling to identify optimal outcomes aligned with business goals.
• Cost Analysis: Analyse operations costs, business expenses, and supply chain variables. Work with the Finance and Logistics teams to identify cost‑saving opportunities and mitigate margin erosion.
• Financial Variance Analysis: Track actual financial performance against budget and forecast. Investigate variances to explain performance gaps and recommend corrective actions.

Strategic Business Insights & Reporting

• Integrated Reporting: Combine sales data with financial data to produce comprehensive business reviews. Move beyond simple data listing to provide business-focused conclusions, recommendations, and risk assessments.
• Inventory Health: Assess inventory turnover, stock valuation, and ageing distribution to identify risks and opportunities. Provide actionable insights to optimise stock levels, minimise markdowns, and improve working capital efficiency.
• Scenario Modelling: Support related teams with "what-if" analysis for promotional activities, pricing changes, and new product launches to predict financial outcomes.

Cross-Functional Collaboration & Data Governance

• Stakeholder Collaboration: Act as the key liaison among stakeholders to align statistical definitions, resolve data discrepancies, and ensure management reporting is accurate and reliable.
• Data Architecture: Extract and process data from ERP, CRM, and business systems using SQL. Build and maintain automated dashboards (Power Query/Power BI) to improve data visibility and reduce manual reporting efforts.
• Process Improvement: Support the standardisation of data fields, statistical rules, and financial templates to strengthen data governance and ensure consistency across the European business.

What You Will Need

• Experience: 3-5 years of experience in Business Analysis, Financial Controlling, Commercial Analysis, or Management Consulting. Experience in retail, consumer goods, or e-commerce is a must. Candidates with a background combining both sales analysis and financial planning are highly preferred.
• Financial Acumen: Strong understanding of P&L structures, cost accounting, budgeting, and variance analysis.
• Analytical Skills: Outstanding analytical and problem-solving abilities. Data-sensitive with a strong ability to identify business trends and issues through quantitative analysis.
• Technical Skills: Advanced skills in Excel and proficiency with data visualisation tools such as Power BI, Tableau, or Looker are essential. Experience with SQL for data extraction and manipulation, as well as Google Analytics for digital consumer insights, is preferred.
• Communication: Fluency in English required; Mandarin Chinese is a strong advantage. Ability to present complex data to non-technical stakeholders clearly and confidently.
• Mindset: Proactive, hands‑on, and entrepreneurial. Comfortable working in a fast-paced, ambiguous environment with the ability to manage multiple priorities.
• Experience in the toy industry, collectibles, or pop culture retail sector.
• Familiarity with local and European retail landscapes.
• Understanding of designer toy and art toy market trends.
• Experience with ERP systems (e.g., SAP, Oracle) and CRM platforms.
• Exposure to data governance, reporting automation, or process improvement initiatives.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable local law.