Propositions Marketing Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading organization in healthcare and insurance is seeking a Propositions Marketing Manager to develop and deliver compelling market propositions. This role involves collaboration across teams to ensure effective messaging and strategy, contributing to business growth and customer engagement.

Benefits

Flexibility and autonomy

Values-led environment

Opportunity to work on meaningful projects

Qualifications

• Experience in proposition development or marketing roles within healthcare insurance.
• Strong grasp of B2C marketing with storytelling and personas.
• Proven success in launching or repositioning products.

Responsibilities

• Develop engaging proposition narratives aligned with audience needs.
• Collaborate with product, sales, and customer service teams.
• Use customer insight and performance metrics to optimize approach.

Skills

Proposition development

B2C marketing

Stakeholder engagement

Cross-functional collaboration

Data analysis

Tools

CRM tools

Customer insight tools

Job description

23 hours ago Be among the first 25 applicants

Direct message the job poster from Better Placed Ltd - A Sunday Times Top 10 Employer!

Managing Consultant – Services at Better Placed Ltd

Job Title: Propositions Marketing Manager

Location: Hybrid – flexible working, 1 day a week in the office on average

Salary: Competitive + bonus

The Opportunity

An established, mission-led organisation in the healthcare and insurance sector is seeking a Propositions Marketing Manager to lead the development and delivery of compelling go-to-market propositions. This is a key role within a collaborative marketing function, supporting business growth and customer engagement across a diverse product portfolio.

Working at the intersection of product, marketing, and commercial teams, you'll help shape messaging, targeting, and strategy to ensure propositions resonate with customers and partners alike.

The Role

• Develop clear, engaging proposition narratives aligned to audience needs, product strategy, and commercial goals.
• Define and maintain a consistent go-to-market blueprint for internal teams to adopt.
• Collaborate with product, sales, pricing, and customer service teams to inform and refine propositions.
• Use customer insight, data, and performance metrics to continually optimise approach.
• Lead internal education around proposition messaging and alignment across channels.

What We’re Looking For

• Experience in proposition development or marketing roles, ideally within the healthcare insurance or health-related sectors.
• A strong grasp of B2C and intermediary-led marketing, with experience using storytelling and personas to shape messaging.
• Proven success in launching or repositioning products or services with measurable outcomes.
• Comfortable working with CRM, campaign performance data, and customer insight tools.
• Skilled in stakeholder engagement, cross-functional collaboration, and working in agile environments.

What’s on Offer

• A values-led environment with a clear mission to improve access to healthcare.
• Flexibility, autonomy, and support to shape your role and impact.
• The chance to work on meaningful projects with purpose and commercial relevance.

If you’re passionate about building propositions that truly connect with audiences, and have the experience to back it up, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Insurance and Hospitals and Health Care

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