Marketing Manager - 12 month FTC

TN United Kingdom; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the waste management sector is seeking a Marketing Manager for its Construction division. This role involves developing and executing marketing strategies, managing multi-channel campaigns, and collaborating with various stakeholders to drive business growth. Ideal candidates will have B2B marketing experience and a strong track record in delivering effective campaigns.

Qualifications

• Experience in setting and implementing marketing strategies in a B2B environment.
• Proven success in delivering effective website experiences.
• Experience in managing multi-channel campaigns with compelling content.

Responsibilities

• Set the marketing strategy for Biffa’s Construction division.
• Collaborate with sales and marketing to create and execute marketing plans.
• Manage website content and search performance.

Skills

Marketing Strategy

B2B Experience

Multi-channel Campaigns

Data Analysis

Job description

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Client:

Location:

England, GB, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

4a2c4dfe9eeb

Job Views:

3

Posted:

19.05.2025

Expiry Date:

03.07.2025

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Job Description:

A quick look at the role

Biffa’s Construction division has grown significantly over the past few years and is a key growth area in the business’ 5-year plans. Biffa operates C&D processing facilities in Edinburgh, Glasgow, Newcastle, Birmingham, Cardiff, and Hampshire, and is the UK’s leading supplier of waste skips. The portfolio includes several strong regional brands. This role will work across these within the framework of the Biffa group.

This new role will collaborate with the Head of Divisional Marketing, key stakeholders from the Construction division, operations, sales, and the marketing team to develop the marketing strategy for the division. It will also be responsible for executing the strategy via multi-channel activities and managing relevant asset development and creation, with a focus on measurable outcomes aligned with KPIs (awareness, engagement, and commercial success).

Your core responsibilities

• Set the marketing strategy for Biffa’s Construction division, aligning it with business goals to drive value, and lead specific workstreams.
• Become a subject matter expert on Biffa’s Construction division, including sector needs, propositions framework, USPs, and KSPs.
• Ensure all activities are purposeful, measurable, aligned with strategy and budget, and optimize asset use across digital and non-digital channels.
• Collaborate with sales, marketing, and other stakeholders to create and execute marketing plans focusing on Construction division priorities.
• Create high-quality campaigns and materials across the sales funnel—awareness, lead generation, and conversion—across channels.
• Manage website content and search performance, as well as social and paid search campaigns.
• Work with digital teams and agencies to analyze campaign performance and optimize strategies based on data insights.
• Identify key accounts or regional segments with sales teams and develop targeted programs.
• Report on digital marketing results, set and monitor KPIs.
• Make data-driven recommendations to achieve strategic and marketing objectives, acting on insights and corrective measures as needed.

Experience required:

• Experience in setting and implementing marketing strategies in a B2B environment.
• Proven success in delivering effective website experiences.
• Experience in managing multi-channel campaigns with compelling content to drive awareness, leads, and conversions.
• Experience managing website content and working with web agencies.

Biffa – we’re changing the way people think about waste

At Biffa, we love working with waste—turning it into sustainable power, recycling, or keeping streets clean. Our 11,000+ employees trust us to provide rewarding careers. We champion diversity and equality, believing different perspectives foster creativity and effectiveness.