Marketing Manager

Acuity Brands, Inc; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company seeks a Solutions Marketing Manager to oversee marketing campaigns for their intelligent spaces products. The role involves collaborating with sales teams, managing content development, and optimizing marketing strategies to effectively communicate product value. Ideal candidates should have a strong background in product marketing, excellent project management skills, and experience in B2B SaaS or manufacturing.

Qualifications

• 3+ years in product marketing or 5+ years in general marketing.
• Experience in B2B SaaS or manufacturing industry a plus.

Responsibilities

• Lead multi-channel marketing campaigns including digital marketing, email, and events.
• Create and manage marketing materials ensuring consistency with product messaging.

Skills

Storytelling

Content Creation

Project Management

Communication

B2B SaaS

Job description

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We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet.

Acuity Brands, Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting and Lighting Controls (ABL) and the Intelligent Spaces Group (ISG), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.

We are positioned at the intersection of sustainability and technology. Our businesses develop technology that helps save our customers energy and reduce their carbon emissions. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and location-aware applications.

The Solutions Marketing Manager for Acuity Intelligent Spaces is a highly organized and strategically focused individual responsible for the planning, execution, and optimization of marketing campaigns for our products. The ideal candidate will ensure campaigns effectively communicate our solutions' value propositions to the ideal customers, while also maintaining a standardized bill of materials (BOM) for each product to support sales teams. This role is essential in keeping all marketing and sales collateral up-to-date, consistent, and aligned with the product's value proposition.

Key Tasks & Responsibilities (Essential Functions)

• Ensure that sales teams have the tools and collateral they need to communicate product value effectively to prospects.
• Collaborate with global sales effectiveness teams to identify any gaps in sales materials and ensure that the necessary content is created or updated.
• Provide training and support for sales teams on how to use marketing materials effectively.
• Package solution material into relevant vertical marketing collateral in partnership with product management and sales stakeholders.
• Own product branding (visuals, imagery, and assets) in collaboration with product management and design teams.
• Support PR and AR efforts for award submissions, industry analyst report questionnaires, trademark registrations, and other campaigns as needed.

Campaign Management:

• Lead multi-channel marketing campaigns that promote our solutions, including digital marketing, email, events, webinars, and social media. Monitor campaign performance in partnership with global demand team to adjust strategies as needed to optimize results and maximize ROI.
• Be the SME for product positioning at tradeshows and events run by the global demand generation team while consulting product and sales stakeholders as needed.

Content Development:

• Create and manage marketing materials, including sell sheets, product data sheets, and solution briefs, ensuring consistency with product positioning and messaging.
• Develop engaging and relevant content for different stages of the buyer’s journey (e.g., awareness, consideration, and decision).

Skills and Minimum Experience Required

• 3+ years in product marketing experience or 5+ years in a general marketing role
• Strong storytelling and content creation tailored to channel, audience
• Previous experience creating content and bill of materials for product and sales enablement
• Ability to reason through complex scenarios and translate them into value oriented messaging
• Excellent project management and communication skills
• Experience in B2B SaaS or manufacturing industry a plus
• Fluency in French is a plus

Physical Requirements

Sedentary Work – Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking or standing is required only occasionally, and all other sedentary criteria are met.

Travel Requirements

Domestic and/or International 0-25%

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at [phone]. Please clearly indicate what type of accommodation you are requesting and for what requisition.

Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

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