Marketing Manager

OSB Group; West Midlands Combined Authority; Hybrid; GBP 42,000 - 54,000; Full time

Job summary

Join OSB Group as a Marketing Manager, where you will lead the delivery of marketing strategies for savings brands. This role involves crafting effective communication strategies, managing campaigns, and collaborating with various teams to enhance customer engagement and retention. A competitive salary and benefits await you in a dynamic work environment.

Benefits

Enhanced family-focused benefits

Hybrid-working

Annual bonus opportunity

Qualifications

• Experience in planning and executing marketing campaigns in a regulatory environment.
• Proven track record in managing delivery across multiple channels.

Responsibilities

• Develop and manage a multi-platform communications strategy.
• Ensure effective design and delivery of marketing campaigns.
• Own the marketing budget and report on all savings brands.

Skills

Marketing Campaign Management

Communication

Content Strategy

Education

Degree in Marketing or equivalent qualifications

CIM qualification

Job description

OSB Group West Midlands, England, United Kingdom

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OSB Group West Midlands, England, United Kingdom

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This range is provided by OSB Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About the team:

Our marketing team plays a vital role in promoting OSB and all our services. This in turn helps us work towards our vision to become our customers' favourite bank; one that delivers its very best, challenges convention and opens doors that others can't. The Savings Marketing Team has a clear purpose to create and deliver excellent Direct-to-Customer marketing campaigns and communications for the Group's savings brands that help engage and retain customers. The team are also responsible for developing and delivering compelling content relating to our products, propositions and customer needs.

We are now looking for a Marketing Manager to join our team in either Wolverhampton or Chatham.

What you will be doing:

As Marketing Manager, you are required to take ownership for the delivery of our savings brands' marketing strategies, ensuring differentiation from other group brands and competitors.

Your responsibilities span across comms alignment for the brands, planning and delivery to support both new business and retention. You will work with delivery teams to construct product strategies and ensure cross-channel delivery with appropriate messaging. You will also be responsible for developing, briefing, and delivering tactical campaigns.

In addition, you will collaborate with the CRM delivery team to create relevant date led acquisition, retention, and nurture journeys. You will have the responsibility to develop a content strategy and framework and work with wider Marketing teams, such as Digital and Social, for implementation. You will also own the marketing budget and be responsible for reporting for all savings brands.

Your responsibilities will include…

• Developing and managing the delivery of a results-driven, multi-platform communications strategy and plan, in line with corporate direction to improve customer acquisition, activation and retention
• Applying best practice and knowledge to ensure the effective design and on-time delivery of high-quality marketing campaigns delivered through the most effective and appropriate channels
• Defining the best activation and use of delivery channels to ensure highest marketing ROI is consistently delivered
• Creating, editing and delivering external communications, maintaining the clearly defined voice of each savings brand.
• Ensuring consistent brand and compliance regulatory requirements are inherent across all the marketing delivery channels.

What's in it for you?

We offer a base salary dependent on experience from £42000 - £54000 and a competitive benefits package including:

• Enhanced family-focused benefits
• Hybrid-working
• Annual bonus opportunity

Please use this link to see the fantastic benefits available at OSB: OSB Careers

About us:

At OSB Group, we understand how much our people bring to our organisation, which is why we try our best to give back too! Our Purpose is to help our customers, colleagues and communities prosper and we are on a transformation journey to become 'the bank of the future'.

Our commitment to professional development, flexible working, and employee well-being fosters a dynamic and supportive workplace.

Do you have the skills?

We are looking for talented individuals who have the skills set out below:

• Previous experience in planning and running successful marketing campaigns in a regulatory environment is essential
• Previous experience across communications programmes, managing delivery through multiple and diverse channels is essential
• Degree (or equivalent) marketing specific qualifications, such as CIM is essential

Next steps:

Interested? Apply now! Still considering? Hear from our team or learn more about our recruitment process: OSB Careers

We believe in a personalised and inclusive approach, ensuring the process is relevant and conversational. If you need any adjustments or support, we're here to make sure you can show your best self.

Diversity, Equity & Inclusion

Not sure if you meet all the criteria? Let us decide. Studies show that candidates from underrepresented backgrounds often feel they need to meet 100% of the criteria before applying. At OSB, we value the unique perspectives and experiences that diversity brings. We're committed to creating an inclusive space where everyone feels empowered to apply - even if you don't check every box.

We actively promote diversity at all levels, with Board-level Diversity Champions monitoring our progress. We're proud to be signatories of the Women in Finance Charter, supporting the growth of senior women in our sector. Our commitment extends to treating all employees and applicants equitably, ensuring fairness and respect for all."

INDHP

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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