Promotions Strategy & Optimisation Architect

Silverspin; Douglas; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Training & development

Collaborative team environment

Job summary

Silverspin is seeking a Promotions Strategy & Optimisation Manager to drive performance of promotions across our Sportsbook and Casino products from the Isle of Man. You will translate data insights into action, optimise campaigns, and shape automated, personalised promotional journeys.

You will work closely with CRM, BI and Product teams to implement test-and-learn strategies, evaluate impact, and scale successful mechanisms while balancing commercial value and player engagement.

Qualifications

• Experience in promotions, bonusing, CRM, commercial analytics, or related optimisation.

Responsibilities

• Lead the optimisation of promotions, campaigns and bonus activity across Sportsbook and Casino.
• Analyse performance to understand which offers and mechanics deliver objectives.
• Identify underperforming activity and suggest improvements to targeting, mechanics, rewards and timing.
• Define and monitor KPIs including promotional cost, participation, conversion, retention, engagement and player value.
• Establish a strong test-and-learn approach using A/B testing and controlled experiments.
• Collaborate with CRM, BI and Product to improve targeting and personalisation.
• Explore how machine learning can improve promotional effectiveness.

Skills

Promotions analytics

CRM

Data-driven

Experimentation

A/B testing

Stakeholder management

Cross-functional collaboration

Personalisation

Automation

Machine learning basics

Tools

CRM tools

BI tools

A/B testing platforms

Job description

Silverspin is seeking a Promotions Strategy & Optimisation Manager to drive performance of promotions across our Sportsbook and Casino products from the Isle of Man. You will translate data insights into action, optimise campaigns, and shape automated, personalised promotional journeys.

You will work closely with CRM, BI and Product teams to implement test-and-learn strategies, evaluate impact, and scale successful mechanisms while balancing commercial value and player engagement.