Senior Commercial Performance & GTM Manager

BettingJobs; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

An established iGaming affiliate company in the United Kingdom is seeking a Senior Commercial Performance & GTM Manager to enhance their commercial team. This role involves owning partner performance reporting, leading CRO initiatives to boost conversion, and collaborating across functions to drive actionable insights. The ideal candidate should have comprehensive iGaming knowledge and strong analytical skills. This is a full-time remote position, offering a unique opportunity in a fast-paced industry.

Qualifications

• Comprehensive knowledge of iGaming and digital performance marketing.
• Excellent analytical skills to combine data and insights.
• Advanced Excel skills for large datasets and clear outputs.

Responsibilities

• Own partner and commercial performance reporting.
• Lead the CRO workstream to boost conversion and retention.
• Translate insights into actionable recommendations.
• Collaborate with Finance, Product, BD, and Sales.

Skills

iGaming knowledge

Analytical skills

Advanced Excel skills

Communication skills

Sales funnel understanding

Collaboration skills

Tools

BI tools

CRM systems

Job description

Senior Commercial Performance & GTM Manager

BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015 and are looking to bolster their commercial team with this Commercial Performance & GTM Manager position.

Key Responsibilities:

• Own partner and commercial performance reporting, including conversion trends and sales pipeline/funnel metrics.
• Model expected deal value and profitability to inform pricing and deal structure decisions.
• Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention.
• Translate both quantitative and qualitative insights into clear, actionable recommendations.
• Support GTM research and planning, keeping a pulse on competitor and industry trends.
• Deliver insights in a compelling, story-led format. Ensuring sales and BD teams understand what the data means and what to do with it.
• Monitor implementation of recommendations and track their impact to ensure insights drive measurable results.
• Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution.

Requirements:

• Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage.
• Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view.
• Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly.
• A bias for action — you don’t just produce reports, you drive change and follow up on impact.
• Excellent communication and presentation skills; able to craft a clear narrative from complex data.
• Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers.
• Collaborative and confident working cross-functionally to influence decision-making.

Nice to have:

• You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business.
• You have experience using BI tools and CRM systems for pipeline and conversion.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and Casinos