Programmatic Strategy Lead - Flexible, Data-Driven Campaigns

Zealous Agency; Leeds; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

Zealous Agency is seeking a talented Programmatic Manager to join its growing digital team in the UK. You will own programmatic activity across a varied client portfolio, collaborating with internal specialists and clients to develop effective media strategies and maximise performance.

You will plan, deliver and optimise digital campaigns across DSPs, monitor performance, and translate data into actionable insights for clients.

Qualifications

• Hands-on experience managing programmatic campaigns using DSPs and ad technology.
• Background in digital media buying, campaign management and optimisation.
• Strong analytical skills to interpret performance data.
• Experience communicating campaign performance to clients and stakeholders.

Responsibilities

• Plan, deliver and optimise programmatic campaigns across DSPs and platforms.
• Develop media strategies across display, video, Connected TV and emerging channels.
• Monitor performance, analyse data and identify growth opportunities.
• Translate performance data into actionable client recommendations.
• Build strong client relationships with regular updates and insights.
• Collaborate with wider digital and media teams to deliver integrated campaigns.
• Develop testing strategies and explore new targeting and measurement approaches.
• Support improvements in campaign processes, automation and reporting.
• Keep up to date with developments in programmatic advertising and digital media.

Skills

Programmatic campaign management

Digital media buying

Campaign optimisation

Data analysis

GA4 experience

Client communication

Strategic thinking

Attention to detail

Tools

GA4

AdTech platforms

Job description

Zealous Agency is seeking a talented Programmatic Manager to join its growing digital team in the UK. You will own programmatic activity across a varied client portfolio, collaborating with internal specialists and clients to develop effective media strategies and maximise performance.

You will plan, deliver and optimise digital campaigns across DSPs, monitor performance, and translate data into actionable insights for clients.