Senior Programmatic Campaign Lead | Flexible Role

Moot Group; Hopton; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Competitive base salary

Flexible working environment

Opportunity to shape platform in high‑

Supportive team culture

Job summary

Moot Group in the United Kingdom is seeking a data-driven Programmatic specialist to lead planning, execution, optimization, and reporting of digital advertising campaigns across DSPs and Paid Social platforms. You will collaborate with clients, engineering, and sales to ensure campaigns meet performance goals while maximizing ROI, with a strong focus on analytics, testing, and optimization.

Key responsibilities include launching campaigns across display, video, CTV, and mobile, developing

Qualifications

• 4+ years of experience managing programmatic campaigns.
• Hands-on with major DSPs and social ad platforms.
• Strong understanding of ad exchanges, SSPs, DMPs, RTB.
• Proficiency with Google Analytics and Excel.
• Experience with conversion tracking and attribution models.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Plan, launch, and manage campaigns across display, video, CTV, mobile, and native formats.
• Operate and optimize campaigns within our proprietary platform and Paid Social if able.
• Develop audience targeting strategies using data sets available.
• Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates.
• Conduct A/B testing on creatives, targeting segments, and bidding strategies.
• Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers).
• Ensure brand safety and fraud prevention measures are in place.
• Prepare performance reports and present insights to internal stakeholders and clients.
• Manage campaign budgets, pacing, and forecasting.
• Stay up to date with industry trends, privacy regulations, and programmatic best practices.
• Liaise with clients to ensure their objectives and expectations are being met.

Skills

Programmatic advertising

DSPs

Analytics

Google Analytics

Excel

Attribution models

Communication

Campaign management

Tools

Google Analytics

Excel

Job description

Moot Group in the United Kingdom is seeking a data-driven Programmatic specialist to lead planning, execution, optimization, and reporting of digital advertising campaigns across DSPs and Paid Social platforms. You will collaborate with clients, engineering, and sales to ensure campaigns meet performance goals while maximizing ROI, with a strong focus on analytics, testing, and optimization.

Key responsibilities include launching campaigns across display, video, CTV, and mobile, developing