Programmatic Manager

Zealous Agency; Leeds; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

Zealous Agency is seeking a talented Programmatic Manager to join its growing digital team in the UK. You will own programmatic activity across a varied client portfolio, collaborating with internal specialists and clients to develop effective media strategies and maximise performance.

You will plan, deliver and optimise digital campaigns across DSPs, monitor performance, and translate data into actionable insights for clients.

Qualifications

• Hands-on experience managing programmatic campaigns using DSPs and ad technology.
• Background in digital media buying, campaign management and optimisation.
• Strong analytical skills to interpret performance data.
• Experience communicating campaign performance to clients and stakeholders.

Responsibilities

• Plan, deliver and optimise programmatic campaigns across DSPs and platforms.
• Develop media strategies across display, video, Connected TV and emerging channels.
• Monitor performance, analyse data and identify growth opportunities.
• Translate performance data into actionable client recommendations.
• Build strong client relationships with regular updates and insights.
• Collaborate with wider digital and media teams to deliver integrated campaigns.
• Develop testing strategies and explore new targeting and measurement approaches.
• Support improvements in campaign processes, automation and reporting.
• Keep up to date with developments in programmatic advertising and digital media.

Skills

Programmatic campaign management

Digital media buying

Campaign optimisation

Data analysis

GA4 experience

Client communication

Strategic thinking

Attention to detail

Tools

GA4

AdTech platforms

Job description

We're working with one of the most established and forward-thinking agencies in the UK who are looking for a talented Programmatic Manager to join its growing digital team.

This is a fantastic opportunity for someone who enjoys combining technical expertise, data and strategic thinking to deliver successful digital advertising campaigns.

As the Programmatic Manager, you will take ownership of programmatic activity across a varied client portfolio, working closely with internal specialists and clients to develop effective media strategies, maximise performance and identify opportunities for growth.

The Role:

You'll be responsible for the planning, delivery and ongoing optimisation of digital media campaigns, ensuring activity is aligned with client objectives and delivers measurable results.

Key responsibilities will include:

• Managing and optimising programmatic campaigns across multiple DSPs and digital advertising platforms.
• Developing effective media strategies across display, video, Connected TV and other emerging digital channels.
• Monitoring campaign performance, analysing data and identifying opportunities to improve results.
• Translating complex performance data into clear, actionable recommendations for clients.
• Building strong client relationships, providing regular updates, strategic guidance and performance insights.
• Working collaboratively with wider digital and media teams to deliver integrated campaigns.
• Developing testing strategies and exploring new approaches to targeting, measurement and optimisation.
• Supporting improvements in campaign processes, automation and reporting.
• Keeping up to date with developments in programmatic advertising and the wider digital media landscape.
• Sharing knowledge and supporting the development of junior team members.

About You:

We're looking for someone with a strong understanding of programmatic advertising who is confident managing campaigns and enjoys working in a collaborative, client-focused environment. Ideally, you'll bring:

• Hands-on experience managing programmatic campaigns using DSPs and associated ad technology.
• A solid background in digital media buying, campaign management and optimisation.
• Strong analytical skills, with the ability to interpret performance data and turn insights into recommendations.
• Experience using campaign measurement, reporting and analytics tools, including GA4.
• Confidence communicating campaign performance and strategic recommendations to clients and stakeholders.
• A proactive, commercially minded approach with excellent attention to detail.
• An interest in emerging media channels, technology and innovation.

What's on Offer?

A competitive salary and excellent benefits package, plus flexible working, professional development opportunities, and the chance to work on a diverse range of exciting campaigns. You'll join a supportive, collaborative environment where your ideas are valued and you'll have the opportunity to develop your expertise, take ownership of your work and progress your career.