Strategic Programmatic Influencer Lead

Influship; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Job summary

WPP Media in the UK is seeking a Programmatic Manager to lead planning, execution, and optimization of full-funnel programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and Walmart. You will work with Account Managers and senior teams to translate client briefs into high-performing strategies.

A priority is mentoring juniors, ensuring QA, and driving commercial growth by upselling programmatic capabilities.

Qualifications

• Proven experience in programmatic media buying/planning in an agency or client-facing environment.
• Expertise in leading DSPs (DV360, The Trade Desk, Amazon DSP) and audience/data tools.
• Strong math and data handling; able to present data-led narratives to non-technical stakeholders.
• Ability to write media plans from scratch and align tactics with business outcomes.
• Meticulous QA standards and leadership in client-facing documentation.

Responsibilities

• Oversee end-to-end activation of full-funnel programmatic campaigns across key platforms.
• Own QA processes and ensure campaign setups are accurate and well-documented.
• Guide Programmatic Executives and Senior Executives during campaign setup and issue resolution.
• Formulate multi-platform media plans and optimize budgets across channels.
• Identify upsell opportunities and communicate commercial models to clients.
• Lead client calls, present analyses, and mentor junior team members.

Skills

Programmatic leadership

DSP proficiency

Analytical mindset

Strategic thinking

Communication skills

Team mentorship

Tools

DV360

The Trade Desk

Amazon DSP

Job description

WPP Media in the UK is seeking a Programmatic Manager to lead planning, execution, and optimization of full-funnel programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and Walmart. You will work with Account Managers and senior teams to translate client briefs into high-performing strategies.

A priority is mentoring juniors, ensuring QA, and driving commercial growth by upselling programmatic capabilities.