Product Marketing Specialist, Diagnostics

Robert Bosch Group; Plymouth; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in automotive solutions is seeking a Product Marketing Specialist to drive the promotion of diagnostic tools. In this dynamic role, you will develop marketing strategies, conduct market research, and create compelling content to engage automotive professionals and repair shops. Collaborating with cross-functional teams, you will ensure effective communication of product value and enhance market penetration. This position offers the chance to grow your skills while working with cutting-edge technology in a supportive and inspiring environment. Join a team dedicated to shaping the future of mobility and enjoy a comprehensive benefits package.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(K) Retirement Plan

Paid Time Off

Parental Leave

Education Reimbursement

Wellness Programs

Qualifications

• 3+ years of product marketing experience, ideally in automotive or technical tools.
• Knowledge of automotive diagnostics or repair shop workflows.

Responsibilities

• Develop and execute marketing strategies for automotive diagnostic tools.
• Conduct market research to identify opportunities and position products effectively.

Skills

Product Marketing

Market Research

Communication Skills

Interpersonal Skills

Microsoft Office Suite

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Bachelor’s Degree in Engineering

Bachelor’s Degree in Automotive Technology

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

• Full-time

Company Description

Hybrid Schedule 60/40 - (onsite and Work Remote)

At Bosch Automotive Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Automotive Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Automotive Aftermarket and help us shape the future of mobility!

Job Description

As the Product Marketing Specialist for automotive diagnostic tools you will be responsible for developing and executing marketing strategies to promote diagnostic tools to distribution partners, automotive professionals and repair shops. Your role bridges product management, sales, and marketing communication, ensuring the product's value is effectively communicated to drive adoption and sales.

Your duties include, but are not limited to:

• Market Research: Analyze market trends, customer needs, and competitor offerings to identify opportunities and position your products effectively.
• Product Positioning & Messaging: Craft compelling value propositions, product descriptions, and marketing messages tailored to target audiences (e.g., mechanics, fleet managers, or shop owners).
• Go-to-Market Strategy: Develop and execute launch plans, including pricing, distribution channels, and promotional campaigns to maximize market penetration.
• Content Creation: Lead marketing communication in producing marketing materials such as brochures, videos, website content, and technical guides that highlight the products' features, benefits, and use cases.
• Sales Enablement: Equip sales teams with training, presentations, and tools to effectively pitch products to customers.
• Customer Feedback Loop: Gather insights from customers and technicians to inform product improvements and future marketing strategies.
• Partnerships: Collaborate with automotive industry partners, such as repair shop networks or tool distributors, to expand reach and credibility.
• Business planning: Create sales forecasts and project calculations to advise business planning rounds.
• Continuous Improvement: Identifying, leading and supporting cross functional, continuous improvement activities.

Qualifications

• Bachelor’s degree in marketing, business, engineering or automotive technology.
• 3+ years of product marketing experience, ideally in automotive or technical tools.
• Knowledge of automotive diagnostics or repair shop workflows
• Proficiency in microsoft office suite. (e.g. excel and powerpoint)
• Strong communication, interpersonal, collaboration and story telling skills.
• High degree of self-discipline, motivation, professionalism and accountability.
• Being a positive ambassador of the company with strong customer focus and orientation.
• Ability and willingness to travel, primarily domestically (20%)

U.S. work authorized individuals only. Future sponsorship for work authorization not available.

Additional Information

By choice, we are committed to a diverse workforce-EOE/Protected Veteran/Disabled.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting:https://www.myboschbenefits.com/public/welcome . Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

All your information will be kept confidential according to EEO guidelines.