CRM and Lifecycle Marketing Specialist

Much Better Adventures; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

Much Better Adventures is seeking a passionate CRM & Lifecycle specialist to enhance customer engagement and retention. This role involves strategizing customer journeys, implementing multi-channel campaigns, and collaborating across teams in a fast-paced environment. Ideal candidates will have a strong background in CRM and a passion for adventure travel.

Benefits

38 days holiday per year

£500 annual travel voucher

30% Employee discount on trips

Flexible working hours

Free access to private GP

Generous Pension scheme

Supportive Maternity and Paternity Pay

Qualifications

• 3+ years experience in CRM or lifecycle marketing.
• Hands-on with CRM and marketing automation platforms.
• Strong analytical skills and experience with A/B testing.

Responsibilities

• Own the CRM and lifecycle marketing strategy.
• Design and manage onboarding and retention campaigns.
• Define key lifecycle metrics and build dashboards.

Skills

Customer retention

Analytical skills

Collaboration

Tools

HubSpot

Looker

GA4

Job description

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Founder and CEO at Much Better Adventures

We’re a fast-growing, mission driven B-corp marketplace for active outdoor adventures, looking for a passionate CRM & Lifecycle specialist to help us grow and retain our community. If you thrive in high-growth environments, are excited to help build a category-defining adventure brand, share our belief in business as a force for good, and love outdoor adventure, this job is for you!

Find out more about the role and apply direct: https://apply.workable.com/muchbetteradventures/j/2D2EA40C23/

This is an exciting opportunity to shape how we engage with our global audience and build long-term customer relationships in a way that reflects our brand, community, and mission. It is a strategic and hands-on role, where you will own the end-to-end customer journey — from onboarding through to reactivation and referral. You’ll design and implement multi-channel campaigns that increase repeat bookings, boost LTV, and turn customers into advocates. You’ll work cross-functionally with product, data, marketing, and customer teams, defining the CRM strategy and tech stack as we scale.

Expect to work in an entrepreneurial environment that values learning, collaboration, and growth, where great ideas are actively encouraged, and taking responsibility for them is expected.

Key responsibilities

• Own the CRM and lifecycle marketing strategy, building automated journeys across email, SMS, push, and in-product messaging.
• Design, implement and manage onboarding, retention, win-back, and loyalty campaigns tailored to customer segments and behaviour-based triggers.
• Develop and optimise a customer referral program to drive word-of-mouth growth, including experimentation with incentives, conversion flows, and measurement.
• Identify and test high-impact opportunities to improve LTV, repeat booking rates, and referral conversion using A/B testing and multivariate experimentation.
• Work cross-functionally with content, design, product, and performance marketing to align messaging, targeting, and customer journey touchpoints.
• Define key lifecycle metrics and build dashboards to track and report on performance (e.g. conversion, churn, re-engagement, repeat, referral KPIs), using tools such as Looker, GA4, metabase or similar.
• Manage and evolve our CRM tooling – currently HubSpot – and lead evaluation and implementation of new tools if needed.

Requirements

• At least 3+ years experience in CRM, lifecycle marketing, or customer retention, ideally in a D2C, marketplace, or travel/e-commerce environment.
• Hands-on experience with CRM and marketing automation platforms (e.g. HubSpot, Braze, Klaviyo, Iterable), including building multi-step automated workflows, event triggers, and customer segments.
• Proven track record improving customer retention, engagement and LTV through segmentation and experimentation.
• Demonstrable experience building, testing and iterating impactful referral or customer advocacy initiatives.
• Experience running structured A/B or multivariate tests.
• Strong analytical skills– comfortable digging into data to draw insights, using platforms like Looker, GA4, or Excel to assess funnel performance, cohort retention, and campaign response and ROI.
• Able to work autonomously to produce creative and impactful content and campaigns.
• Excellent communication skills; comfortable producing and presenting clear and insightful campaign analysis, translating insights into action and influencing cross-functional teams.
• Collaborative and proactive – you enjoy making things happen quickly.
• Passion for adventure travel, the outdoors, and mission-driven businesses.
• Comfortable in a fast-paced, high-growth startup environment.
• The warm fuzzy feeling that comes with you knowing you are making a huge difference to small independent businesses, local economies, communities and conservation around the world.
• 38 days holiday per year (inclusive of public holidays) - to be used when you like
• Competitive compensation aligned with UK market benchmarks and your level of experience.
• Flexible hours set up (40 hours p/w for full time roles), and a fully remote company
• Experience what we do: everyone goes on a free MBA trip within their first year
• A £500 annual travel voucher to spend on an MBA trip/s
• 30% Employee discount, plus 15% friends and family discount for MBA trips
• Generous Pension scheme (UK employees only)
• Free access to private GP, and unlimited mental health support and counselling via our partner at BHSF.
• Budget to set up a remote working space and access to co-working spaces
• Supportive Maternity and Paternity Pay: we offer 16 weeks full pay if you’re the primary caregiver & 4 weeks full pay if you’re the secondary caregiver.

What does the typical interview process look like?

Our hiring process is fully remote, and all interviews are done online. Every application is carefully read by a real member of the team (no AI screening here).

Stage 1: Initial application and automated screening Q&A

Stage 2: A ‘get to know each other’ interview, to find out more about your experience and see if we’re a good fit. (approx 30–45 mins)

Stage 3: A project assignment, plus preparation for a short presentation to be given in the interview.

Stage 4: In-depth interview where we review your assignment, listen to your presentation, with two members of the MBA team. (Approx 60–90 mins)

Job ‘Need to Know’ details:

• Preferred Start Date: ASAP
• Salary Range: £45-55k, depending on experience.
• Working Hours: a full time role is 40 hours per week, with core hours being 1000 - 1500 GMT (regardless of where you are based), and a flexible hours policy for the remaining time. We also welcome applicants from those wanting to work part-time, but we require 80% (32 hours) minimum.
• Location: you must be resident either in the UK or in Europe (max +2 hours GMT)
• Note: Contract and benefits will vary depending on which country you are based in - this will be discussed at an appropriate stage in the interview process.

We are an equal opportunities employer and strongly encourage applications from a diverse range of backgrounds and industries. Our flexible working arrangements are designed to support everyone in the team to achieve that important work/life balance in a way that works for their particular circumstances.

Find out more about the role and apply direct: https://apply.workable.com/muchbetteradventures/j/2D2EA40C23/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Travel Arrangements

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