Product Marketing Specialist

Twilio; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

Join a leading company as a Product Marketing Specialist, where you'll enhance Twilio's brand awareness and engage with customers across the EMEA region. This remote role requires strategic insight and creativity to drive impactful marketing initiatives. Collaborate with sales and marketing teams to deliver compelling narratives and support regional campaigns. If you have a background in product marketing with a focus on technology, this is your chance to make a significant impact.

Benefits

Competitive pay

Generous time off

Parental leave

Wellness leave

Healthcare

Retirement plans

Qualifications

• 3–5 years of Product Marketing experience in technology sector.
• Fluent in spoken and written English.

Responsibilities

• Execute key regional initiatives including customer advocacy and content localization.
• Create compelling product messaging for campaigns.

Skills

Product Marketing

Strategic & Analytical Mindset

Collaboration

Creativity

Communication Skills

Job description

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Who We Are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Regional Product Marketing Specialist.

About The Job

This position is needed to help deliver on the One Twilio promise to our customers with key product and solution messaging to increase Twilio brand awareness and thought leadership in the region.

You’ll work to spread the Twilio narrative of the value of communication channels + contextual data + AI working together in a single platform to make every customer experience amazing. You’ll collaborate with marketing and sales experts in the region to drive customer advocacy, launch management, campaign planning, and product availability in the EMEA region. This involves gaining a deep understanding of products across our CPaaS and CDP offerings, and knowing the product roadmap.

Responsibilities

In this role, you’ll:

• Execute on key regional initiatives, including customer advocacy, launch project management, content localization, and more.
• Create compelling product and solution messaging for regional campaigns and events.
• Partner with our regional product marketing leader for prioritization of regional activities.
• Support event and pipeline generation across EMEA, working in tandem with marketing and sales teams to execute in the region.
• Research and gain a clear understanding of competitive offerings and Twilio's unique positioning against each of them across communications and customer data platforms.

Qualifications

Twilio values diverse experiences from all kinds of industries and encourages everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

• 3–5 years of Product Marketing experience in the technology sector, ideally within UCaaS, CCaaS, CDP, or CPaaS industries.
• Demonstrated expertise in product marketing deliverables: you can show samples of your work, such as product messaging, blogs, customer stories, presentations, and sales assets.
• Regional Knowledge: substantial experience marketing to or within EMEA markets; understanding nuances, buyer personas, and go-to-market strategies that drive success across the region.
• Content Localization: familiarity with adapting and localizing content for multiple EMEA countries to ensure messaging is accessible, inclusive, and impactful.
• Strategic & Analytical Mindset: ability to leverage market and buyer insights to craft compelling messaging and positioning.
• Technical Acumen: comfortable breaking down product benefits and demonstrating technical value to both business and technical audiences.
• Collaboration: strong communication skills, enjoys working cross-functionally, sharing ideas, and driving projects forward—empowering and influencing peers.
• Creativity: constantly seeking new and innovative ways to enhance content and drive impact across digital campaigns and presentations.
• Communication Skills: fluent in spoken and written English, with proven ability to turn complex stories into engaging content for diverse audiences.

Desired

Additional qualifications include prior product marketing experience with EMEA audiences, fluency in European languages (German, French, Spanish, etc.), and experience in communications, contact centers, or cloud tech vendors in EMEA.

Location
Remote, based in the UK.

Travel
Approximately 30% travel anticipated to connect in-person with customers and teams.

What We Offer
Competitive pay, generous time off, parental and wellness leave, healthcare, retirement plans, and more. Offerings vary by location.

Twilio’s Culture
We solve problems, take initiative, try new things, and embody our values — Twilio Magic. We support community volunteering and donations. If you’re ready to unleash your potential, apply now! If not, consider other roles.

Equal Opportunity Statement
Twilio is proud to be an equal opportunity employer, considering all qualified applicants regardless of legally protected characteristics. We provide accommodations for individuals with disabilities. Contact [e-mail] for assistance.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Public Relations, Design, and Marketing
• Industries: IT Services, Technology, Internet, Telecommunications