Marketing Specialist

Charles River Laboratories, Research Models and Services, Germany GmbH; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading company in drug development is seeking a Marketing Specialist to support digital marketing initiatives and lead generation campaigns. This role involves developing marketing strategies, managing campaigns, and collaborating with sales teams to enhance customer engagement. The position can be located remotely in Europe.

Qualifications

• Bachelor's degree or equivalent in marketing or business.
• Solid experience in marketing or customer services.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and optimize digital marketing campaigns.
• Manage planning and execution of marketing materials.
• Collaborate on event projects and monitor performance.

Skills

Digital marketing

Communication

Customer service

Analytical skills

Education

Bachelor’s degree in marketing, business or related discipline

Tools

Salesforce.com

Pardot

Job description

For 75years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

The marketing specialist supports the DSA marketing teams in their strategic efforts by both leading and supporting on initiatives for key segments including the crops and chemicals segment and pharma and biotech segments. The marketing specialist provides critical support to the wider team, expanding the team’s overall capacity and bandwidth to deliver lead generation campaigns to drive inbound enquiries plus nurturing campaigns to drive conversion, supporting closed-won business.

A focus on digital marketing is essential to further support the movement of leads through the customer journey. In addition, this role supports the BD/AM teams in their work with current and prospective clients with sales enablement tools and marketing support for sales initiatives such as site events.

We are seeking a Marketing Specialist for our Marketing group. This position can be located remotely in Europe.

Core Tasks and Responsibilities

• Develop, implement, and optimize digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising, and customer feedback surveys based on in depth analysis of data, insights, and customer behavior.
• Manage the planning, organization and execution of marketing materials, brochures, and web content, in support of companywide services, in alignment with other marketing team members.
• Collaborate and assist with event manager on virtual and in-person event projects (webinars, seminars, workshops, chapter events, conferences, etc.)
• Monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects
• Collaborate with Marketing and Sales managers to develop account-based marketing campaigns
• Utilise Salesforce.com and Pardot to monitor, advance opportunity status progression and review/report on completed projects
• Understand our customer journey and experience, by analyzing outcomes of strategic initiatives and tactics in an effort to suggest improvements that support further lead conversions through our digital tools and applications.
• Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.
• Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.
• Identify and create synergistic marketing programs that cross product and business unit lines.
• Identify trends and insights; optimize spend and performance as needed.
• Perform all other related duties as assigned.

Competitive salary and benefits package commensurate with skills and experience.

Job Qualifications

• Education: Bachelor’s degree (B.A /B.S.) or equivalent in marketing, business or related discipline.
• Solid grounding of related experience in marketing or customer services.
• An equivalent combination of education and experience may be accepted as a satisfactory substitute.
• Excellent written and verbal communication skills.
• Digital marketing experience
• Resourceful and self-starter

About Safety Assessment
Charles River is committed to helping our partners expedite their preclinical drug development with exceptional safety assessment services, state-of-the-art facilities and expert regulatory guidance. From individual specialty toxicology and IND enabling studies to tailored packages and total laboratory support, our deeply experienced team can design and execute programs that anticipate challenges and avoid roadblocks for a smooth, efficient journey to market. Each year approximately 300 investigational new drug (IND) programs are conducted in our Safety Assessment facilities.

About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.

At Charles River Laboratories, we recognize and recruit all talent. We are a company committed to the principle of diversity and inclusion and work daily in this direction.

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