Marketing Lead / Head of Marketing – Prize Whisky

Prize Whisky; Perth; Remote; GBP 40,000 - 60,000; Full time

Job summary

Prize Whisky is seeking a Marketing Lead to build a brand from the ground up. This role involves shaping marketing strategies, driving growth, and engaging a community of whisky lovers. The candidate will have ownership and creative freedom in a startup environment, with equity options available.

Benefits

Equity options

Flexible terms

Creative freedom

Monthly samples of Single Malt Whisky

Qualifications

• Experience in building and growing a brand.
• Hands-on, curious, and action-oriented.
• Excited about whisky, competitions, or brand storytelling.

Responsibilities

• Leading and shaping the marketing strategy across digital, content, brand, and partnerships.
• Driving growth through both paid and organic channels.
• Overseeing product storytelling, launches, and go-to-market campaigns.

Skills

Brand Building

Marketing Strategy

Community Engagement

Creative Execution

Job description

Marketing Lead / Head of Marketing – Prize Whisky

Marketing Lead / Head of Marketing – Prize Whisky

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Are you a bold marketer with a passion for whisky? Do you want to build a brand from the ground up – not just run campaigns, but shape the entire journey?

Prize Whisky is not just another tasting gift set or whisky subscription box. We're a unique blind whisky experience that challenges, educates, and excites. Each undisclosed dram is part of a skill-based competition where customers test their senses and knowledge for the chance to win rare and exceptional bottles.

We’ve run a successful proof of concept. Now we’re ready to scale.

We’re looking for a Marketing Lead / Head of Marketing to take Prize Whisky from a promising startup to a nationally recognised (and potentially international) brand. This is a rare opportunity for someone who’s passionate about whisky and wants more than just a marketing job – this is about ownership, direction, and co-creating something special.

What this role looks like:

Are you a bold marketer with a passion for whisky? Do you want to build a brand from the ground up – not just run campaigns, but shape the entire journey?

Prize Whisky is not just another tasting gift set or whisky subscription box. We're a unique blind whisky experience that challenges, educates, and excites. Each undisclosed dram is part of a skill-based competition where customers test their senses and knowledge for the chance to win rare and exceptional bottles.

We’ve run a successful proof of concept. Now we’re ready to scale.

We’re looking for a Marketing Lead / Head of Marketing to take Prize Whisky from a promising startup to a nationally recognised (and potentially international) brand. This is a rare opportunity for someone who’s passionate about whisky and wants more than just a marketing job – this is about ownership, direction, and co-creating something special.

What this role looks like:

• Leading and shaping the marketing strategy across digital, content, brand, and partnerships
• Driving growth through both paid and organic channels
• Building an engaged community of whisky lovers
• Overseeing product storytelling, launches, and go-to-market campaigns
• Working closely with the founder on commercial and brand direction
• Playing a key role in fundraising, positioning, and long-term growth strategy

What we’re offering:

We want to be upfront – if you're looking for a large salary from day one, this role isn't for you. Prize Whisky is an early-stage venture, and your earnings will grow as we grow.

But you won’t just be joining a company — you’ll be helping build it. Coming in at what is effectively a founder level, we’re offering:

• Equity options and meaningful ownership in the business
• A real say in shaping brand, product, and strategy from the ground up
• Flexible terms – open to part-time, freelance, phased, or unconventional structures
• Creative freedom and the trust to execute bold ideas
• A highly distinctive product and audience with early traction and clear potential
• Monthly samples of Single Malt Whisky

Who we’re looking for:

You might be a senior marketer looking for something to own. A startup operator with a creative edge. Or an ambitious freelancer ready to go all-in on a new challenge.

What matters most is:

• You know how to build and grow a brand
• You can think big but execute lean
• You’re hands-on, curious, and action-oriented
• You’re excited about whisky, competitions, or brand storytelling – ideally all three

Interested?

Let’s have a conversation.

Please email [e-mail] (don’t click ‘quick apply’) with:

• Why Prize Whisky interests you
• What you’d do first if you took the reins
• How you’d like to structure your involvement

No agencies, please.

Location: WFH (Scotland/UK) within easy reach of Perth, Scotland | Role type: Flexible, performance-based | Salary: Negotiable | Equity: Available

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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