Product Marketing Manager, Growth

Trustpilot, Inc.; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Trustpilot, a leading company, is seeking a Product Marketing Manager to enhance product engagement and collaborate across teams. The role involves driving customer adoption through effective communication and strategic experimentation in the fast-paced SaaS environment.

Benefits

Flexible working options

Competitive compensation package + bonus

25 days holiday per year

Paid volunteering days

Learning and development opportunities

Pension and life insurance

Health cash plan

Full access to mindfulness app

Paid parental leave

Season ticket loan

Qualifications

• Extensive experience in designing, executing, and analyzing A/B tests and growth experiments.
• Experience within a SaaS environment, focused on product-led growth.
• Skilled in mapping customer journeys and identifying touchpoints for improvement.

Responsibilities

• Drive awareness and adoption of new features and products.
• Manage in-app communications across user journeys.
• Deliver in-app campaigns to drive digital leads.

Skills

User Journey Mapping

A/B Testing

SaaS Product Experience

Product Analytics

Cross-functional Leadership

Commercial Acumen

Messaging Development

Project Management

Job description

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest independent consumer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!

The Product Marketing Manager, Growth, will play a crucial role in business adoption, product engagement, and the overall digital experience for Trustpilot users. This role requires effective cross-functional collaboration with our Product, Customer Experience, Marketing, and Commercial teams to continuously improve how users discover, adopt, and continue using the product.

What you’ll be doing:

• Help customers get the most from Trustpilot, enabling businesses to see value through adoption and engagement from day one, to renewal and beyond
• Drive awareness and adoption of new features, products, and enhancements with clear value based messaging and experiences, partnering with the GTM team
• Promote a culture of experimentation by planning and executing A/B tests and growth experiments to determine the most effective messaging and vehicles.
• Champion the customer across the business, keeping audience needs, understanding and value proposition as a foundation for everything we do
• Manage in-app communications across end-to-end user journeys
• Deliver in-app campaigns to drive digital leads and sales within the B2B application
• Dig deep into customer insights and behaviors to uncover areas of friction, patterns, etc. and utilize data insights to optimize strategies and tactics
• Partner closely with Product, Sales, Customer Success, UX, Data & Analytics, and Marketing teams across the US, UK & Europe to reach shared objectives
• Present data-driven insights and strategic recommendations to senior management effectively
• Translate complex information into clear, compelling communications for various audiences
• Strategically identify challenges, making recommendations for how to move forward
• Effectively manage projects and time to meet deadlines and objectives

Who you are:

• User Journey Mapping & Optimization: Skilled in mapping customer journeys and identifying key touchpoints for improvement to drive engagement and adoption.
• A/B Testing & Experimentation: Extensive experience in designing, executing, and analyzing A/B tests and growth experiments, with a clear understanding of statistical significance and iterating based on results.
• SaaS Product Experience: Experience working within a Software as a Service (SaaS) environment, understanding the unique challenges and opportunities in implementing product-led growth for subscription-based products.
• Proficiency in using product analytics tools to extract insights, track KPIs, and build reports that inform strategic decisions.
• Cross-functional Leadership: Demonstrated ability to lead and coordinate cross-functional teams without direct authority, promoting alignment and collaboration towards shared growth objectives.
• Commercial Acumen: Understanding of business objectives and how product engagement contributes to revenue generation and customer retention.
• Messaging & Positioning: Skill in developing clear, concise, and compelling product messaging and positioning that resonates with target audiences and highlights value.
• Project Management Methodologies: Knowledge of project management best practices (e.g., Agile, Scrum) to effectively manage multiple initiatives and stakeholders.

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you!

#LI-SH1

About us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.