Mobile Growth Manager - ASO (m/f/d)

Phiture; London; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading mobile growth consultancy is seeking a Mobile Growth Manager focused on ASO. In this role, you will manage ASO projects for high-traffic apps, working closely with clients to optimize their app store presence. Ideal candidates are adaptable team players with strong data analysis skills and a proven track record in mobile marketing.

Benefits

Quarterly bonus scheme

Up to 30 days paid vacation

Mental health support

Yearly personal development budget

Flexible working hours

Qualifications

• 2+ years experience in mobile marketing.
• 1 year experience in ASO.
• Excellent verbal and written English skills.

Responsibilities

• Manage ASO projects for diverse apps.
• Execute campaigns and run A/B tests.
• Monitor keyword rankings and report effectiveness.

Skills

Data analysis

Communication

Project management

ASO methods

Mobile marketing

Job description

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Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO . We're on a mission to become the #1 company in our industry, and we need great people to make it happen.

WHAT TO EXPECT:

We're looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team at Phiture. You'll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement, and communicating results to our clients. You'll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success. This role integrates seamlessly with the strategic execution of campaigns, ensuring comprehensive client support, optimization, and ongoing innovation within the ASO landscape.

WHAT YOU'LL DO:

• Manage client accounts, leading ASO projects for diverse apps.
• Support key ASO clients globally, across multiple markets and languages.
• Execute campaigns based on strategies by Senior Consultants and Growth Leads.
• Run experiments and A/B tests for optimal client results.
• Brief designers and translators on creative experiments and app store asset localization.
• Conduct check-ins with clients, guiding through methods and ASO thought-process.
• Monitor and report on keyword rankings, install rate, and experiment effectiveness.
• Devise ASO methods and strategies for client success and competitive edge.
• Continuously develop expertise in ASO and related areas.
• Produce content and articles for our ASO knowledge base and ASO Stack publication.
• Stay updated on tools, technologies, and ASO best practices.
  
  

WHAT YOU BRING TO US:

• 2+ years experience in mobile marketing with an app publisher, tool agency, or similar
• At least 1-year experience in ASO
• A proven track record of being data-driven, and experience analyzing data with Excel, Google Sheets, etc.
• Excellent communication and presentation skills. Ability to discuss results and challenges with the clients
• Team player attitude, great in giving and receiving feedback as well as sharing knowledge
• Strong project management skills
• Excellent knowledge of core mobile marketing methods and terminology
• Excellent verbal and written English language skills
• Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment
  
  

Nice to have:

• Apple search ads experience
• Experience with conversion topics and experimentation is a big plus
  
  

WHAT WE OFFER YOU:

• Unlimited remote work within the country this job post applies to, and up to 90 days of international remote work every year
• The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
• Full and free mental health support from licensed therapists through our partnership with Oliva
• Regular team events and a yearly, all-expenses-paid company offsite
• A yearly €1,000 budget for your personal development
• 10 learning hours a month to focus on your personal and professional growth during working hours
• Flexible working hours so you can find the working patterns that best suit you
• Up to 30 days of paid vacation every year — plus more for special occasions
• An individual career roadmap and personal development plan to support a progressive learning curve
• A flexible working space at our spacious, pet-friendly headquarters in one of Berlin's lively districts
• A monthly remote work cash allowance to help you spruce up your home office space — plus your own monitor and desk chair
• Onboarding package full of branded Phiture gear and a company MacBook
• Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
  
  

We encourage every qualified person to apply regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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