Product Marketing Manager

Experis UK; Taunton; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working arrangement

Competitive compensation

Job summary

Experis UK is seeking an experienced Product Marketing Manager to lead the marketing strategy and go-to-market delivery for a portfolio of innovative B2B products and services. You will shape product positioning, drive customer adoption, and influence commercial growth within a collaborative environment.

You will own product marketing across the lifecycle, partnering with Product, Sales, Digital, Campaigns and Customer teams to ensure compelling messaging and strong market adoption.

Qualifications

• Significant experience in Product Marketing or related marketing role.
• Experience delivering go-to-market strategies in complex B2B environments.
• Strong understanding of customer insights, market research, segmentation and competitor analysis.
• Ability to translate complex products into compelling customer value propositions.
• Experience driving adoption, retention and growth.
• Strong stakeholder management and cross-functional leadership.
• Experience using marketing performance data and analytics to inform decisions.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Define product positioning, value propositions, messaging, and audience strategies.
• Use insights to identify commercial opportunities and guide decisions.
• Lead cross-functional product launch planning and market introduction activities.
• Drive adoption, retention, and growth across the product lifecycle.
• Develop sales enablement materials, product guides, and go-to-market assets.
• Monitor product performance and make data-driven recommendations.
• Collaborate with internal and external stakeholders to achieve commercial outcomes.

Skills

Product Marketing

Go-to-market strategy

B2B marketing

Market research

Stakeholder management

Cross-functional collaboration

Analytics

Education

Degree in Marketing

CIM Level 6 qualification

Job description

We're looking for an experienced Product Marketing Manager to lead the marketing strategy and go-to-market delivery for a portfolio of innovative B2B products and services. This is an exciting opportunity to shape product positioning, drive customer adoption, and influence commercial growth within a complex and highly collaborative environment.

The Role

As a Product Marketing Manager, you will take ownership of product marketing strategy across the entire product lifecycle, from commercial validation and market introduction through to adoption, growth, and ongoing optimisation. Working closely with Product, Sales, Digital, Campaigns, and Customer teams, you will ensure products are positioned effectively and achieve strong market adoption.

Key Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Define product positioning, value propositions, messaging, and target audience strategies.
• Use customer, market, and competitor insight to identify commercial opportunities and inform business decisions.
• Lead cross-functional product launch planning and market introduction activity.
• Drive customer adoption, retention, and commercial growth throughout the product lifecycle.
• Develop sales enablement materials, product guides, and go-to-market assets.
• Monitor product performance and make data-driven recommendations to optimise results.
• Collaborate with internal and external stakeholders to deliver successful commercial outcomes.

About You

We're looking for a commercially minded marketing professional who combines strategic thinking with hands-on delivery experience.

• Significant experience in Product Marketing, Strategic Marketing, or a related commercial marketing role.
• Experience developing and delivering successful go-to-market strategies within complex B2B environments.
• Strong understanding of customer insight, market research, segmentation, and competitor analysis.
• Proven ability to translate complex products and services into compelling customer value propositions.
• Experience driving customer adoption, retention, and commercial growth.
• Strong stakeholder management and influencing skills, with experience leading cross-functional initiatives.
• Experience using marketing performance data and analytics to inform decision-making.

Desirable Qualifications

• Degree in Marketing, Business, or a related discipline.
• CIM Level 6 qualification or equivalent.

Skills & Attributes

• Strong commercial awareness and strategic thinking.
• Excellent communication and presentation skills.
• Customer-focused with a data-driven approach.
• Ability to thrive in complex, matrix environments.
• Confident influencing stakeholders at all levels.

What's on Offer?

• Opportunity to work on innovative products and services.
• High-profile role with significant business impact.
• Collaborative and supportive team environment.
• Hybrid working arrangement.
• Competitive day rate/salary dependent on experience.