Product Marketing Manager

Reed; Taunton; Hybrid; GBP 47,000 - 64,000; Full time

Job summary

REED Marketing & Creative is pleased to partner with a globally recognised organisation to recruit a Product Marketing Manager on an initial 6-month contract. Based in Taunton with hybrid working (minimum 2 days in the office), you will lead go-to-market strategy and customer adoption initiatives across a technical, data-led product portfolio.

Reporting to the Head of Product Marketing, you will collaborate with Product Management, Digital, Campaigns, Commercial and Partner teams to drive

Qualifications

• Proven product marketing experience within a complex B2B environment.
• Strong experience developing and executing go-to-market strategies.
• Background within technology, digital services, SaaS, data solutions or similarly technical environments.
• Expertise in product positioning, value proposition development and messaging.
• Experience using customer and market insight to drive commercial decision-making.
• Strong commercial mindset with the ability to drive customer adoption and growth.
• Excellent stakeholder management and influencing skills within matrix organisations.

Responsibilities

• Develop and deliver go-to-market strategies for new and existing products.
• Create compelling product positioning, messaging and value propositions.
• Use customer, market and competitive insight to validate opportunities and shape product strategy.
• Lead product marketing plans that support successful market introduction and customer adoption.
• Work with cross-functional stakeholders to align commercial priorities and marketing activity.
• Support demand generation, partner enablement and lifecycle marketing initiatives.
• Monitor product performance and recommend improvements to maximise adoption and commercial success.
• Manage multiple product launches and workstreams simultaneously.

Job description

Product Marketing Manager

• Location: Taunton, Hybrid (minimum 2 days per week in the office)
• Salary: £300 per day
• Job Type: 6 Month Contract

REED Marketing & Creative are pleased to be partnering with a globally recognised organisation operating within a highly technical, data-led environment to recruit a Product Marketing Manager on an initial 6-month contract. This is an exciting opportunity to join a growing Product Marketing function and play a key role in bringing innovative products and services to market across a global customer base.

The Role

Reporting to the Head of Product Marketing, you will lead product marketing activities across a portfolio of products, taking ownership of go-to-market strategy, positioning, proposition development and customer adoption initiatives. Working closely with Product Management, Digital, Campaigns, Commercial and Partner teams, you will help drive successful product launches and long-term commercial growth.

Key Responsibilities

• Develop and deliver go-to-market strategies for new and existing products.
• Create compelling product positioning, messaging and value propositions.
• Use customer, market and competitive insight to validate opportunities and shape product strategy.
• Lead product marketing plans that support successful market introduction and customer adoption.
• Work with cross-functional stakeholders to align commercial priorities and marketing activity.
• Support demand generation, partner enablement and lifecycle marketing initiatives.
• Monitor product performance and recommend improvements to maximise adoption and commercial success.
• Manage multiple product launches and workstreams simultaneously.

Experience & Skills required

• Proven product marketing experience within a complex B2B environment.
• Strong experience developing and executing go-to-market strategies.
• Background within technology, digital services, SaaS, data solutions or similarly technical environments.
• Expertise in product positioning, value proposition development and messaging.
• Experience using customer and market insight to drive commercial decision-making.
• Strong commercial mindset with the ability to drive customer adoption and growth.
• Excellent stakeholder management and influencing skills within matrix organisations.