Product Marketing Manager

TALENT INTERNATIONAL UK LTD; Bath; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

Talent International UK Ltd. is seeking an experienced Product Marketing Manager to lead a commercial product marketing workstream for a portfolio of high-revenue global products.

You will own positioning, GTM strategies, and customer adoption plans to drive measurable performance across the product lifecycle. Reporting to the Head of Product Marketing, you will collaborate with Product Management, Campaigns, Digital, Channel Marketing, and Relationship Management to drive demand and revenue

Qualifications

• Experience leading product marketing and GTM strategies across a global portfolio.
• Strong ability to translate strategy into actionable plans and campaigns.
• Proven track record of driving revenue and adoption across channels.

Responsibilities

• Translate high-level product marketing strategy into GTM plans and campaigns.
• Lead cross-functional teams across PM, Campaigns, Digital and Channel Marketing.
• Drive demand, distributor enablement, and customer adoption globally.
• Analyze performance data and present optimization recommendations to senior leadership.

Skills

Cross-functional leadership

GTM strategy

Data analysis

Customer adoption

Stakeholder management

Product marketing

Tools

CRM platforms

Marketing automation tools

Marketing analytics tools

Job description

Job Description:

Product Marketing Manager

Inside IR35

Duration: 6 Months (Initial)

Location: Hybrid / Remote

An experiencedProduct Marketing Manager is required to lead the commercial product marketing workstream across an allocated portfolio of high-revenue, global products. Reporting to the Head of Product Marketing, you will own and execute product-level positioning, go-to-market (GTM) strategies, and customer adoption plans to drive measurable commercial performance across the entire product lifecycle.

Key Accountabilities

• Strategy and GTM Execution: Translate high-level product marketing strategy into actionable GTM plans, exercising delegated authority on positioning, messaging, and customer acquisition/retention tactics.
• Cross-Functional Leadership: Act as the dedicated PMM lead across cross-functional teams, collaborating closely with Product Management, Campaigns, Digital, Channel Marketing, and Relationship Management.
• Commercial Performance: Drive demand generation, distributor enablement, and customer adoption initiatives to maximize product value and revenue across global markets.
• Insight and Optimization: Utilize customer, market, and performance analytics to evaluate strategy effectiveness, refine market positioning, and present evidence-based optimization recommendations to executive leadership.

Technical and Professional Requirements

• Tech Stack Proficiency: Hands-on experience with CRM platforms, marketing automation systems, and marketing analytics tools to inform commercial decision-making.
• Workflow Management: Proven capability using project/work management tools to plan, prioritize, and coordinate complex, cross-functional product launches.
• Data and Stakeholder Management: Advanced proficiency in Excel and PowerPoint to analyze complex performance data, build commercial business cases, and present insights to senior stakeholders.
• Domain Experience: Track record of driving measurable product adoption and revenue growth across global markets and multi-channel distribution models.

£300.00 - £350.00 / day

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