Product Marketing Lead (f/m/d)

deskbird; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Lead, where you'll drive go-to-market strategies and shape product narratives. This role is perfect for someone with a strong background in Product Marketing and Sales Enablement, eager to empower teams and enhance customer advocacy. You'll thrive in a dynamic B2B SaaS environment, leveraging data and insights to optimize product engagement. Enjoy a remote-first culture with a focus on professional growth, collaboration, and access to cutting-edge technologies. If you're passionate about making an impact and accelerating your career, this opportunity is for you!

Benefits

Career Growth Opportunities

Annual Company Summit

In-person Meeting Support

Home Office Equipment Support

Co-working Budget

Learning and Development Budget

Access to Cutting-edge Technologies

High Autonomy in Work Environment

Qualifications

• 6+ years in Product Marketing, including 2+ years as a manager.
• Proven ability to empower Sales teams with engaging narratives.

Responsibilities

• Lead planning and execution of go-to-market strategies for successful product launches.
• Collaborate with teams to define personas and validate market needs.

Skills

Product Marketing Expertise

Sales Enablement

Exceptional Communication

Strategic Planning

SaaS Startup Experience

Language Proficiency (English or German)

Job description

Your mission

At deskbird, we’re revolutionising how teams work with our multi-product strategy that prioritises flexibility, collaboration, and seamless experiences. As ourProduct Marketing Lead, you’ll play a key role in driving go-to-market success, shaping our product narratives, and scaling our Product Marketing function to new heights.

In this role you will

• Lead Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies that ensure successful product launches, competitive differentiation, and strong positioning, contributing to the growth of the PMM team.
• Define Personas and ICPs: Collaborate with PMM peers to validate and update personas and Ideal Customer Profiles (ICPs), ensuring they align with evolving market needs and effectively target the right audiences as part of deskbird’s multi-product strategy.
• Leverage Data and Market Insights: Use product adoption metrics and competitive research to uncover actionable insights, inform the product roadmap, and optimise product engagement. Continuously refine our market fit through a data-driven approach.
• Empower Sales and Collaborate Cross-Functionally: Equip Sales with high-impact enablement materials and collaborate across Product, Marketing, Sales, and Customer Experience to deliver unified messaging. Measure your impact through improved sales performance, customer satisfaction, and product success.
• Champion Customer Advocacy: Drive initiatives that showcase customer stories, develop case studies, and create product guides. Work with the CX team to enhance product adoption, retention, and advocacy, building stronger relationships with our users.

What you need to be successful

• Product Marketing Expertise: 6+ years in Product Marketing, including 2+ years as a manager.
• Sales Enablement Experience: Proven ability to empower Sales teams with engaging narratives and tailored collateral.
• Exceptional Communication: Confident in delivering presentations, hosting webinars, and training teams.
• Strategic and Hands-On: Skilled at high-level planning and detailed execution.
• SaaS Startup Experience: Thrives in fast-paced B2B SaaS environments.
• Language Skills:Native-level proficiency in either English or German is required. If German is the native language, strong proficiency in English is necessary.

What’s in it for you?

• Accelerate your career growth:Join Europe’s leading workplace management software company and unlock rapid professional development.
• Company-wide summit: Connect with the entire team at our annual summit, held in dynamic locations across Europe. Check out the video from our last company summit.
• “Bursts”:Collaborate with your team face-to-face through our in-person meeting support.
• Home office equipment: As a remote-first company, we support your home office setup with financial assistance to ensure you have everything you need.
• Co-working budget:Work from modern co-working spaces near you with our co-working budget.
• Learning and development:Invest in your future with a yearly development budget for coaching, certifications, and conferences.
• Cutting-edge technologies & autonomy: Enjoy high levels of autonomy, access to the latest tech, and a dynamic international work environment.