Marketing Executive

Yourprime; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

Yourprime in the United Kingdom is seeking a Marketing & Engagement Executive to shape campaigns, content and communities for an AI SaaS product. You will work with the senior leadership team to craft messaging, engage industry professionals and drive marketing programs beyond routine tasks.

Focus areas include content, community growth and AI-enabled marketing operations, using tools like HubSpot and exploring AI assistants to boost efficiency and impact across channels.

Qualifications

• Experience in marketing, content, community engagement or marketing operations.
• Strong writing skills and ability to create audience-focused content.
• Understanding of marketing fundamentals: buyer personas, positioning and messaging.
• Familiarity with CRM and email platforms, ideally HubSpot.
• Genuine interest in AI with experience using Claude or ChatGPT.
• Understanding of email marketing, segmentation and campaign performance.
• Independent, proactive and commercially minded.

Responsibilities

• Create engaging content across LinkedIn, blogs and email campaigns.
• Develop messaging and campaigns that communicate AI product value.
• Work with partners to develop joint marketing initiatives and events.
• Support webinars, product launches and customer campaigns.
• Grow and engage a network of industry professionals and experts.
• Build relationships with customers and communities, driving retention and adoption.
• Utilize HubSpot to manage campaigns, segment audiences and automate workflows.

Skills

Marketing experience

Content creation

Community engagement

Marketing operations

Writing skills

B2B SaaS understanding

Tools

HubSpot

Claude

ChatGPT

Job description

Marketing & Engagement Executive - AI SaaS

Help bring an innovative AI product to a growing market.

We're working with an ambitious UK technology business that's transforming how legal professionals work through AI and automation.

Having successfully established its enterprise software offering, the business has developed an exciting new AI product with the potential to reach a much wider market.

Now they're looking for a Marketing & Engagement Executive to help drive that growth.

This isn't a traditional marketing role where you'll simply be scheduling social posts or following an established playbook.

You'll have the opportunity to shape campaigns, create engaging content, build professional communities and explore how AI can make marketing smarter, faster and more effective.

Working directly with the senior leadership team, you'll have genuine ownership, plenty of variety and the opportunity to make a visible impact.

What you'll be doing

Your role will focus on three key areas:

Content & Marketing

• Create engaging content across LinkedIn, blogs, email campaigns and other digital channels.
• Develop compelling messaging that communicates the value of innovative AI products.
• Work with commercial partners to develop joint marketing initiatives.
• Support webinars, events, product launches and customer campaigns.
• Help turn marketing activity into meaningful commercial opportunities.

Community & Engagement

• Help grow and engage an established network of industry professionals and specialist experts.
• Develop campaigns that encourage participation, referrals and long-term relationships.
• Build relationships with customers, partners and professional communities.
• Support customer engagement, retention and product adoption.

Marketing Operations & AI

• Use HubSpot to manage campaigns, segment audiences and develop automated workflows.
• Explore AI tools such as Claude to improve content creation, research and marketing processes.
• Build and optimise email campaigns, including segmentation, A/B testing and performance analysis.
• Experiment with AI-driven prospecting and marketing automation.
• Identify opportunities to work smarter through technology and automation.

What we're looking for

We're open to different levels of experience.

You might be an ambitious Marketing Executive looking for greater responsibility, or someone with a few years of B2B SaaS marketing experience who wants to help shape a growing business.

What's important is your curiosity, initiative and willingness to embrace new technology.

Ideally, you'll bring:

• Experience in marketing, content, community engagement or marketing operations.
• Strong writing skills and an understanding of how to create persuasive, audience-focused content.
• An understanding of marketing fundamentals, including buyer personas, positioning and messaging.
• Familiarity with CRM and email marketing platforms, ideally HubSpot.
• A genuine interest in AI, with some practical experience using tools such as Claude or ChatGPT.
• An understanding of email marketing, segmentation and campaign performance.
• The confidence to work independently, manage priorities and contribute ideas.
• A proactive, commercially minded approach.

Interested?