Product Marketing Director

P2P; City Of London; On-site; GBP 75,000 - 100,000; Full time

Job summary

A leading digital asset company is seeking a Senior Product Marketing Manager to drive GTM strategy and product positioning. The ideal candidate will have 7+ years of experience in product marketing within fintech, SaaS, or blockchain. Responsibilities include crafting messaging, shaping product roadmaps, and enabling sales teams to educate the market. This is a role for an innovative leader passionate about the digital asset landscape.

Qualifications

• 7+ years of Product Marketing experience in fintech or blockchain.
• Exceptional ability to simplify messaging for complex platforms.
• Proven ability to align Product, Sales, and Customer Success.

Responsibilities

• Define and execute precision GTM strategies.
• Develop clear, competitive value propositions.
• Lead strategies for new product launches.

Skills

Product Marketing experience

Leadership

Market Expertise

Content Development

Analytical Mindset

Job description

Overview

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

We are expanding our world-class product marketing team and looking for a high impact Senior Product Marketing Manager to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.

The Opportunity We are looking for industry storytellers, inspiring leaders, and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform and network.

This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.

What You’ll Do

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

What You’ll Bring

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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