Product Manager

DERTOUR UK; Dorking; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Pension matching

Generous leave

Birthday off

Discounted travel

Employee discounts

Job summary

DERTOUR UK is seeking a Product Manager - CRM, Data & AI to own a strategic product area. You will shape the vision, roadmap and delivery of CRM, customer data, insights and AI capabilities to personalise experiences and drive commercial results.

You'll work across Marketing, Engineering and Digital teams to prioritise initiatives, influence senior stakeholders and ensure compliant, scalable data platforms that support growth across DERTOUR UK brands.

Qualifications

• Define the product vision and roadmap for CRM, data and AI capabilities.
• Lead cross-functional teams to deliver data-driven customer experiences.
• Balance customer value, commercial impact and technical feasibility.
• Influence senior stakeholders across UK and Group businesses.

Responsibilities

• Define and deliver CRM, customer data analytics and AI-enabled capabilities.
• Drive acquisition, retention and lifetime value through data-driven decisions.
• Partner with Marketing, Engineering and Delivery to implement improvements.
• Ensure data governance, compliance and scale for future growth.

Skills

Product management

CRM experience

Data analytics

AI & personalization

Stakeholder management

Travel/retail domain

Tools

Dynamics 365

Snowflake

Job description

As we continue our digital transformation journey, we're evolving our Product function and creating a new structure designed to accelerate innovation, deliver greater customer value and support ambitious growth plans across our portfolio of travel brands. We're looking for a Product Manager - CRM, Data & AI to take ownership of one of our most strategically important product areas. This is a unique opportunity to lead the vision, roadmap and delivery of our CRM, customer data, insight and AI capabilities, helping us create more personalised customer experiences and drive measurable commercial results. Working at the intersection of technology, data, marketing and customer experience, you'll play a key role in shaping how we use customer insight, automation and AI to attract, engage and retain customers across our brands. If you're passionate about delivering customer centric products, turning data into commercial value, and leading innovation at scale, we'd love to hear from you. This is an exciting time to join DERTOUR UK.

What You'll Be Doing

• Define and deliver the product vision and roadmap for CRM, customer data, analytics and AI-enabled capabilities.
• Drive customer acquisition, conversion, retention and lifetime value through data-driven product decisions.
• Partner closely with Marketing, Engineering, Architecture, Delivery and Digital teams to deliver innovative customer experiences.
• Prioritise initiatives based on customer value, commercial impact, technical feasibility and strategic objectives.
• Lead the evolution of our CRM and customer data ecosystem, including Microsoft Dynamics 365 and associated data platforms.
• Champion personalisation, customer insight and AI opportunities that improve customer engagement and business performance.
• Ensure customer data is trusted, governed, compliant and ready to support future growth and innovation.
• Influence senior stakeholders across the UK and Group businesses, building alignment around priorities and investment decisions.
• Measure success through clear commercial outcomes and continuous optimisation., This is more than a Product Manager role. It's an opportunity to help define the future of CRM, Data and AI within one of the UK's leading travel groups. You'll join a newly evolved Product team with the backing to make meaningful change, influence strategic decisions and deliver products that directly impact millions of customer interactions each year.

You’ll have the autonomy to shape the roadmap, work with talented colleagues across the business, and play a pivotal role in building the next generation of customer engagement and data capabilities across DERTOUR UK.

You’ll Bring

• Significant experience managing digital products within complex environments.
• A strong track record of leading cross-functional teams and delivering business value through technology.
• Experience working with CRM platforms, customer data solutions and digital ecosystems.
• Commercial awareness and the ability to balance customer needs, business goals and technical considerations.
• Confidence influencing senior stakeholders and navigating complex decision-making environments.
• Strong analytical and problem-solving skills, with the ability to make informed decisions in ambiguous situations.
• A customer-first mindset and passion for using data and insight to improve experiences and outcomes.
• Experience within travel, e-commerce or other consumer-facing digital businesses.
• Exposure to multi-brand organisations or group governance structures.
• Knowledge of data-driven platforms, APIs and modern digital architectures.
• Experience with AI-powered personalisation, automation or analytics capabilities.
• Familiarity with platforms such as Microsoft Dynamics 365 and Snowflake.
• Ownership and accountability for delivering outcomes.
• A customer-first, insight-led approach to decision making.
• An entrepreneurial mindset and passion for continuous improvement.
• Resilience, adaptability and the ability to thrive in a changing environment.
• Strong relationship-building skills and the ability to inspire confidence across stakeholders.
• A pragmatic, solutions-focused approach when tackling challenges.

As part of the DERTOUR Group, one of Europe's leading travel groups, DERTOUR UK supports a range of well-known specialist travel brands including Kuoni, Carrier, CV Villas, Explore, Inghams, Inntravel, Journey Latin America, Jules Verne, Kirker, Santas Lapland and Solmar Villas. Our IT and digital teams play a key role in enabling these brands to deliver outstanding customer experiences.

What You’ll Get

• Competitive salary that recognises your experience and impact
• Perkbox membership - access to discounts, rewards and everyday perks
• Company matched pension - to help you plan for the future
• Generous annual leave - 25 days plus bank holidays, rising to 30 days with service
• Enhanced sick pay - up to 6 weeks' support when you need it most
• Your birthday off - because it's worth celebrating
• Electric Vehicle scheme through Octopus (salary sacrifice) to support greener travel
• Free annual travel insurance for you and your partner/family
• Long service awards to recognise your commitment
• Free eye tests
• Cycle to Work scheme
• Discounted holidays and exciting prize draws