Digital Product Manager - CRM, Data & AI
DERTOUR UK
A complete application in a minute — tailored resume and cover letter, ready to send.
Benefits offered by this job
Job summary
DERTOUR UK in Dorking is seeking a Product Manager for CRM, Data & AI. You will own the CRM, customer data, analytics and AI-enabled capabilities, shaping the roadmap and delivering value across our multi-brand portfolio.
Working at the intersection of technology, data and customer experience, you’ll partner with Marketing, Engineering and Digital teams to drive personalised experiences and measurable commercial outcomes.
Qualifications
- Experience managing digital products in complex environments.
- Strong track record leading cross-functional teams delivering business value.
- Experience with CRM platforms, customer data solutions and digital ecosystems.
- Commercial awareness balancing customer needs with business goals.
Responsibilities
- Define and deliver the CRM, data & AI product vision and roadmap.
- Drive acquisition, conversion, retention and LTV through data-driven decisions.
- Collaborate with Marketing, Engineering, Architecture, Delivery and Digital teams.
- Prioritise initiatives based on value, impact and feasibility.
- Evolve CRM and data ecosystem including Dynamics 365 and data platforms.
- Champion personalisation and AI opportunities to improve engagement.
- Ensure data is trusted, governed, and ready for growth.
- Influence senior stakeholders across UK and Group businesses.
Skills
Tools
Job description
Location: Dorking, Surrey (Hybrid - 3 days in the office)
As part of the DERTOUR Group, one of Europe’s leading travel groups, DERTOUR UK supports a range of well-known specialist travel brands including Kuoni, Carrier, CV Villas, Explore, Inghams, Inntravel, Journey Latin America, Jules Verne, Kirker, Santas Lapland and Solmar Villas. Our IT and digital teams play a key role in enabling these brands to deliver outstanding customer experiences.
We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. To ensure everyone has an equal opportunity throughout the application process, we welcome you to get in touch. Our team is here to assist you at every step, whether you require additional information, or support to navigate the application process. We believe that promoting diversity and inclusion enriches our organisation, and we are committed to helping all candidates showcase their talents and potential - recruitment@dertour.co.uk
As we continue our digital transformation journey, we're evolving our Product function and creating a new structure designed to accelerate innovation, deliver greater customer value and support ambitious growth plans across our portfolio of travel brands.
We're looking for a Product Manager - CRM, Data & AI to take ownership of one of our most strategically important product areas. This is a unique opportunity to lead the vision, roadmap and delivery of our CRM, customer data, insight and AI capabilities, helping us create more personalised customer experiences and drive measurable commercial results.
Working at the intersection of technology, data, marketing and customer experience, you'll play a key role in shaping how we use customer insight, automation and AI to attract, engage and retain customers across our brands.
If you're passionate about delivering customer centric products, turning data into commercial value, and leading innovation at scale, we'd love to hear from you. This is an exciting time to join DERTOUR UK.
As Product Manager, you'll own the CRM, Data & AI product portfolio, setting the direction and ensuring investment delivers meaningful outcomes for both our customers and the business.
You'll:
- Define and deliver the product vision and roadmap for CRM, customer data, analytics and AI-enabled capabilities.
- Drive customer acquisition, conversion, retention and lifetime value through data-driven product decisions.
- Partner closely with Marketing, Engineering, Architecture, Delivery and Digital teams to deliver innovative customer experiences.
- Prioritise initiatives based on customer value, commercial impact, technical feasibility and strategic objectives.
- Lead the evolution of our CRM and customer data ecosystem, including Microsoft Dynamics 365 and associated data platforms.
- Champion personalisation, customer insight and AI opportunities that improve customer engagement and business performance.
- Ensure customer data is trusted, governed, compliant and ready to support future growth and innovation.
- Influence senior stakeholders across the UK and Group businesses, building alignment around priorities and investment decisions.
- Measure success through clear commercial outcomes and continuous optimisation.
We're looking for an experienced Product Manager who combines strategic thinking with a strong focus on delivery and results.
You'll bring:
- Significant experience managing digital products within complex environments.
- A strong track record of leading cross-functional teams and delivering business value through technology.
- Experience working with CRM platforms, customer data solutions and digital ecosystems.
- Commercial awareness and the ability to balance customer needs, business goals and technical considerations.
- Confidence influencing senior stakeholders and navigating complex decision-making environments.
- Strong analytical and problem-solving skills, with the ability to make informed decisions in ambiguous situations.
- A customer-first mindset and passion for using data and insight to improve experiences and outcomes.
- Experience within travel, e-commerce or other consumer-facing digital businesses.
- Exposure to multi-brand organisations or group governance structures.
- Knowledge of data-driven platforms, APIs and modern digital architectures.
- Experience with AI-powered personalisation, automation or analytics capabilities.
- Familiarity with platforms such as Microsoft Dynamics 365 and Snowflake.
This is more than a Product Manager role. It's an opportunity to help define the future of CRM, Data and AI within one of the UK's leading travel groups. You'll join a newly evolved Product team with the backing to make meaningful change, influence strategic decisions and deliver products that directly impact millions of customer interactions each year.
You'll have the autonomy to shape the roadmap, work with talented colleagues across the business, and play a pivotal role in building the next generation of customer engagement and data capabilities across DERTOUR UK.
- Ownership and accountability for delivering outcomes.
- A customer-first, insight-led approach to decision making.
- An entrepreneurial mindset and passion for continuous improvement.
- Resilience, adaptability and the ability to thrive in a changing environment.
- Strong relationship-building skills and the ability to inspire confidence across stakeholders.
- A pragmatic, solutions-focused approach when tackling challenges.
Join us and help shape the future of customer engagement, data and AI across DERTOUR UK's portfolio of award-winning travel brands.
- Competitive salary that recognises your experience and impact
- Perkbox membership – access to discounts, rewards and everyday perks
- Company matched pension - to help you plan for the future
- Generous annual leave – 25 days plus bank holidays, rising to 30 days with service
- Enhanced sick pay – up to 6 weeks’ support when you need it most
- Your birthday off – because it’s worth celebrating
- Electric Vehicle scheme through Octopus (salary sacrifice) to support greener travel
- Free annual travel insurance for you and your partner/family
- Long service awards to recognise your commitment
- Free eye tests
- Cycle to Work scheme
- Discounted holidays and exciting prize draws
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
