Product-Led B2B Lifecycle Marketing Lead

AvePoint, Inc.; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Career progression

30 days annual leave

Tuition reimbursement

Company pension

Private medical insurance

Employee referral program

Donation matching program

Maternity policy

Team building events

Extra perk days

Job summary

AvePoint is seeking a Customer Lifecycle Marketing Manager to drive the post-sale lifecycle, from onboarding to expansion. This role centers on activation, engagement, retention and growth of AvePoint customers.

You will design lifecycle programs, trigger personalised journeys, and work closely with Customer Success and Product Marketing to nurture renewals and reactivation. The role emphasizes data-driven experimentation, health signals, and multi-channel communications to improve onboarding

Qualifications

• 5+ years of experience in lifecycle/retention marketing for B2B
• Experience designing and scaling lifecycle programmes across multiple delivery models
• Strong analytical skills translating customer insights into marketing strategies
• Ability to collaborate with Product, Sales, and Demand Gen teams

Responsibilities

• Own and scale the B2B post-sale lifecycle strategy across onboarding, activation, adoption, retention and expansion
• Use product usage, intent and health signals to trigger personalised journeys
• Design lifecycle programs including automated onboarding and adoption campaigns
• Leverage customer engagement data to identify attach opportunities and optimize performance
• Develop and refine customer communications across email, in-app messaging with personalised interventions
• Collaborate with Customer Success and Product Marketing on post-sale renewal and reactivation efforts
• Lead data-driven experimentation and optimization (A/B tests) to improve lifecycle processes
• Establish lifecycle KPIs and report results to stakeholders

Skills

Lifecycle marketing

B2B marketing

Cross-functional collaboration

Analytics

Tools

Gainsight

Job description

AvePoint is seeking a Customer Lifecycle Marketing Manager to drive the post-sale lifecycle, from onboarding to expansion. This role centers on activation, engagement, retention and growth of AvePoint customers.

You will design lifecycle programs, trigger personalised journeys, and work closely with Customer Success and Product Marketing to nurture renewals and reactivation. The role emphasizes data-driven experimentation, health signals, and multi-channel communications to improve onboarding