Lifecycle & Revenue Growth Marketing Lead

Times Higher Education; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Times Higher Education is seeking a Lifecycle & Revenue Marketing Manager to own the customer lifecycle strategy from acquisition through retention and renewal. You will drive subscription and product revenue growth by nurturing prospects and customers with personalised, automated journeys.

The role is hands‑on and data‑driven, collaborating with Sales to turn insights into measurable revenue. You will manage campaigns across multiple channels and optimise the funnel end-to-end.

Qualifications

• Hands-on experience building marketing programmes in marketing automation platforms.
• Proven experience running lead nurture and prospecting campaigns.
• Hands-on experience managing paid media budgets and executing paid campaigns, particularly on LinkedIn and Meta.
• Experience with other paid channels is a bonus.

Responsibilities

• Design and deliver an end-to-end customer lifecycle marketing strategy from acquisition to renewal.
• Own paid media campaigns across the customer lifecycle.
• Lead CRM strategy with segmentation, targeting and personalisation frameworks.
• Develop and optimise email, automation and lead nurture programmes.
• Drive conversion rate optimisation across digital touchpoints and funnel stages.
• Deliver retention, renewal, upsell and cross-sell campaigns across THE products.
• Use data to improve retention and reduce churn.
• Partner with Sales on lead scoring, qualification and handover processes.
• Continuously improve funnel performance through data analysis and experimentation.

Skills

Marketing automation platforms

Lead nurturing

Paid media management

LinkedIn Ads

Meta Ads

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Job description

Times Higher Education is seeking a Lifecycle & Revenue Marketing Manager to own the customer lifecycle strategy from acquisition through retention and renewal. You will drive subscription and product revenue growth by nurturing prospects and customers with personalised, automated journeys.

The role is hands‑on and data‑driven, collaborating with Sales to turn insights into measurable revenue. You will manage campaigns across multiple channels and optimise the funnel end-to-end.